Toyota Kirloskar Motor (TKM) has announced its collaboration with the Eastern Command of the Indian Navy for the ‘Eastern Naval Fleet Drive – The Eastern Arc.’ This remarkable event began its journey from Visakhapatnam and will span over 12 days, covering 17 cities and traveling approximately 6000 kilometers along the East Coast of India.
What is The Eastern Arc?
The Eastern Naval Fleet Drive, named ‘The Eastern Arc,’ aligns with the Indian Navy’s outreach programs and aims to engage with the civilian population. It serves as a unique opportunity to raise awareness about the roles and responsibilities of the Indian Navy.
The Eastern Arc – Flag Off
The flag-off ceremony, held at the Naval Dockyard in Visakhapatnam, featured the gracious presence of Vice Admiral Rajesh Pendharkar, Flag Officer Commanding in Chief Eastern Naval Command, Rear Admiral Gurcharan Singh, Flag Officer Commanding Eastern Fleet, and TKM’s representative, Mr. Atul Sood, Vice President – Sales and Strategic Marketing.
Fleet Drive
In a show of support for the Indian Navy, TKM has provided a fleet of seven vehicles, including four Hilux and three Fortuner models. These vehicles will tackle challenging terrains and rugged off-road routes, spanning various remote locations.
The fleet drive comprises two groups: the Northern group and the Southern group, each consisting of three and four cars, respectively. The Hilux and Fortuner models from Toyota have been chosen by the Indian Navy for their Quality, Durability, and Reliability (QDR) and unparalleled capabilities. The Hilux showcases ruggedness and powerful performance, while the Fortuner offers premium driving comfort, powerful performance, and a blend of sophistication and style.
These vehicles symbolize the values of endurance, performance, and resilience ingrained in Toyota’s world-class cars. TKM has been actively supporting the Indian Army, and this collaboration with the Indian Navy further solidifies the company’s commitment to contributing to community development and raising awareness about career opportunities within the Indian Navy’s ranks.
Official Statement
Mr. Atul Sood, Vice President – Sales and Strategic Marketing of Toyota Kirloskar Motor, expressed his honor in being part of the Eastern Naval Fleet Drive, emphasizing its alignment with Toyota’s values. The fleet drive offers a unique platform to showcase the remarkable capabilities of Toyota’s Hilux and Fortuner models while supporting the Indian Navy’s mission of community engagement and awareness-building about career opportunities.
Our Thoughts
This collaborative initiative reaffirms Toyota Kirloskar Motor’s commitment to supporting India’s defense forces and engaging with various branches of the armed services to provide robust and reliable vehicles for their diverse needs. Toyota’s Hilux and Fortuner models, known for their quality, durability, and resilience, continue to be trusted partners in serving the nation’s security forces.