The Mahindra Great Escape is a non competitive off-road rally that encourages its customers to test the durability and strength of their vehicles everywhere except on tarmac. The event was initiated in the year 1996. The 59th edition of this off-road event concluded successfully with an overwhelming response from off-road fanatics in Panvel near Mumbai. The event witnessed the participation of over 70 vehicles from the Mahindra stable breaking through the challenging off-road route. Most participants were Mahindra customers from Mumbai and neighboring areas.
Mr. Rajan Wadhera, Chief Executive, Technology Product Development & Sourcing, Mahindra & Mahindra Ltd flagged of the 59th Mahindra Great Escape at 10:00 am from Panoramic Resort on the Mumbai-Goa Road, near Karnala Bird Sanctuary in Panvel district. The rally featured Mahindra’s fleet of SUVs including the Scorpio, Bolero, Getaway, Legend, Major and Classic on a 60 km track.
Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd said, “We are delighted to have chosen Panvel, near Mumbai, as the venue for the 59th edition of the Mahindra Great Escape. The scenic yet challenging route was an off roader’s delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra vehicles. The adrenaline rush was palpable and the atmosphere was absolutely charged up. Infact, for the first time there were live tweets by participants on the Mahindra Great Escape, thereby adding up to the overall excitement. We plan to return with another fun-filled edition of the Great Escape, shortly.”
This edition of Mahindra Great Escape took place in association with JK Tyres, Bosch and Servo Lubricants.