Tata Motors launched the Nexon in 2017. Since its inception, the compact SUV has gained an immensely positive response from the market. As a result, Nexon has achieved a 5 Lakh sales milestone in a duration of over 5 and half Years. Furthermore, the last 1 Lakh sales were achieved in just 7 months of duration making it one of the highest-selling compact SUVs in India.
History of Tata Motors and Nexon’s Sales Analysis
Earlier, the Tata cars had a bad reputation for high maintenance, poor aftersales, and unreliability. But, over the years, Tata has improved the quality of cars and after-sales service too. As a result, various models like Tiago, Nexon, and Altroz are performing well in their segment. And now, Tata Nexon has achieved a 5 Lakh sales milestone in a span of 5 years.
Launched in 2017, the Tata Nexon had average monthly sales of 4,200 units in its first year. As a result, Nexon achieved a 1.50 Lakh sales milestone in 2020 within a span of 3 years. Later on, the average monthly sales bumped to 7,100 units during the 7-month period of 1.50-2 Lakh units. The significant increase in monthly sales occurred between 2-5 Lakh unit milestones, where its average monthly sales spiked to 14,000 units.
About Tata Nexon
Tata Nexon was the first compact SUV to score 5 stars in the Global NCAP rating. This compact SUV has set a new benchmark of safety in its segment with this safety rating. Moreover, this compact SUV had some unique features like a watch to attract more audience in the market.
The compact SUV is pampered with features like a flat-bottom steering wheel, Auto AC, Harman Audio system, and floating type Touchscreen infotainment system with the latest connectivity features like IRA, Apple Carplay, Android Auto, etc. With its versatile and safe package, the Nexon has been a consistent seller since it got the facelift upgrade in 2020. Now, Tata is working on another facelift version of Nexon with advanced features. The next facelift is expected to arrive by 2024.
About Powertrain, Pricing, and Competition
Tata Nexon is available with turbocharged 1.2L Revotron petrol and 1.5L Revotorq diesel engines. While the former churns out 120ps and 170nm, the latter belts out 116ps and 260nm of output. Both these engines are mated to either a 6-Speed Manual Transmission or an AMT Transmission.
Currently, The Tata Nexon is priced at Rs. 7.80-14.35 Lakhs Ex-showroom. With this pricing, the Nexon has locked its horns with its rivals like Maruti Suzuki Brezza, Mahindra XUV300, Hyundai Venue, Kia Sonet, Renault Kiger, and Nissan Magnite.