Škoda Auto India is embarking on an exciting transformation with the introduction of its New Corporate Identity (CI).
This rebranding effort extends the updated identity, first introduced in 2023, across all physical assets such as dealerships, service centers, and other customer touchpoints.
New Corporate Identity Details
New Design Language and Logos
- Emerald Green and Electric Green Colors: The new CI features signage that changes color based on the time of day—Emerald Green by day and Electric Green by night.
- Symmetrical Typography: The new typography emphasizes symmetry to convey solidity and fluidity, in line with Škoda’s design philosophy.
- Škoda Wordmark: The iconic Winged Arrow logo will be replaced by the Škoda wordmark, ensuring consistency across all customer touchpoints.
Implementation Timeline and Scope
- Fastest Market to Rebrand: India will be the quickest market to adopt this new CI, with all facilities expected to be rebranded by the launch of Škoda’s new compact SUV in 2025.
- Global Standards with Local Expertise: The rebranding leverages local expertise to manufacture world-class signage elements, ensuring all customer touchpoints meet Škoda’s global standards.
Digital Initiatives and Customer Engagement
Škoda Auto India has also focused on enhancing its digital strategies, resulting in innovative customer engagement initiatives:
- Name Your Škoda Campaign: A fully digital campaign that garnered over 200,000 name suggestions for the upcoming compact SUV, with 24,000 unique names.
- Škodaverse India Platform: This platform saw the rapid uptake of 128 NFTs in just 128 minutes and introduced the Škoda Gearheads membership program, offering premium merchandise and VIP benefits.
- 24-Hour Sale Event: Celebrating 24 years in India, Škoda held a 24-hour sale on March 24, 2024, achieving 709 bookings exclusively through digital platforms.
Future Outlook
As Škoda Auto India moves forward, the new corporate identity and digital initiatives position the brand for continued success. The launch of the new compact SUV in 2025 will mark the culmination of these efforts.