Shell Lubricants recently announced the launch of its “Real Heroes” campaign. The campaign is a consumer led initiative from Shell’s ‘Rimula’ range of lubricants and aims at acknowledging the contribution of – valuable patrons who drive the nation forward- truckers and farmers. Shell Rimula aims to bring convenience in their lives, by promising to deliver unmatched value for truckers and farmers across India with 3% Fuel economy and increase in oil drain interval by 450 hours.
With the tagline, “Aap uthaye desh ki zimmedaari, toh hum kyon na nibhaye humhari”, the campaign celebrates the contribution of consumers and Shell’s role in making the lives of farmers and truckers easier by helping them save more. The initiative also highlights the benefits and value addition that an engine oil like Rimula can add to deliver unmatched value towards the progress of these industries.
As part of this initiative, Shell hosted more than 100 events spanning over 40 transport nagars and 60 mandis/ cooperatives. The objective of these events is to create awareness about road safety and enhance digital literacy among truckers and farmers by familiarizing them with the potential functionality of tools such as E- wallets. Shell engaged with over 9,000 Drivers & Mechanics and over 7000 farmers. The campaign for truckers also includes ‘reel heroes felicitating real heroes’ and engaging with truckers & mechanics in the transport nagars.
Some of the prominent products in the heavy- duty engine oil range include Shell Rimula T5E 10 W 40 where there is a fuel saving of up to 3% or upto INR 40,000* annually. Shell Rimula R4 reduces engine wear upto 61%*, and Rimula R3 X helps in delivering oil drain interval of up to 450 hours.