Global finished lubricants major, Shell Lubricants, announced its collaboration with BMW as the recommended supplier for service fills in more than 140 countries including India, starting January 2015. Shell Lubricants will be the recommended manufacturer and supplier for aftermarket engine oils for BMW brands including BMW, BMW i, BMW M, MINI and BMW Motorrad.
The premium engine oils manufactured by Shell Lubricants will be available to customers at BMW Group’s network of more than 3,500 dealers, in more than 140 countries, including India, China, Germany, Russia, South Africa, South Korea, the UK and the USA.
Shell Lubricants will produce and supply BMW’s branded engine oils. These products will meet the latest BMW engine specifications and are underpinned by Shell’s PurePlus Technology. Shell PurePlus Technology is a breakthrough in how engine oils are formulated. It is a patented gas-to-liquid (GTL) process, developed over 40 years of research, which converts natural gas into a crystal-clear base oil.
Base oil, usually made from crude oil, is the main component of finished oils and plays a vital role in the quality of the finished engine oil. The base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum. From 2015, BMW service customers can benefit from the integration of Shell’s global lubricants supply chain with its gas value chain in Qatar.
Speaking about the collaboration, Nitin Prasad, Managing Director, Shell Lubricants India, said, “We are honoured to be chosen as BMW’s recommended oil supplier for aftermarket engine oils. There are different levels of partnership with OEMs – right from offering off-the-shelf products to providing a bespoke product to the level of co-engineering. BMW has high quality standards when it comes to engine oil and require engine oils designed to bring out the full potential of BMW engines and meet the latest specifications. We look forward to jointly supplying, distributing and marketing these oils, starting January 2015.”
Other Shell Lubricants customers for service fill include Hyundai on a global level, the Chrysler group in North America covering the provision of Mopar, Pennzoil, and Rotella products to the Chrysler dealership network, Kia Motors Europe and parts of the VW group, most especially in Germany and China. Shell Lubricants’ existing customers for factory fill include Renault, Nissan, Ferrari, Daimler, Maserati, Kia Motors Europe and the Chrysler group in North America.
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