Quick Overview
- Royal Enfield Hunter 350 surpasses 500,000 sales worldwide.
- Launched in August 2022, it is among the fastest-growing motorcycles.
- The model gains traction in both Indian and global markets.
Royal Enfield has hit a major milestone with the Hunter 350, which has now crossed 500,000 sales globally. Launched in August 2022, the roadster has gained immense popularity, making it one of the brand’s fastest-selling models. The Hunter 350’s urban-friendly design and dynamic performance have resonated with young riders, contributing to its widespread success.
The motorcycle is designed for agility and ease of handling, making it ideal for city riding. Its compact dimensions and lightweight frame set it apart from Royal Enfield’s traditionally larger and heavier models. The Hunter 350 has been a disruptor in the midsize motorcycle segment, offering a mix of retro charm and modern styling.
Specifications and Features
The Hunter 350 is powered by a 349cc, single-cylinder, air-oil cooled engine. It delivers 20.2 bhp at 6,100 rpm and 27 Nm of peak torque at 4,000 rpm. The motorcycle is built on Royal Enfield’s J-series platform, which also underpins the Classic 350 and Meteor 350. A five-speed gearbox ensures smooth power delivery, while the chassis provides a stable and engaging ride.
It features a semi-digital instrument cluster, dual-channel ABS, and an optional Tripper navigation system. The bike rolls on 17-inch wheels with tubeless tires, further enhancing its maneuverability in urban settings. It also offers a comfortable riding posture, making it a versatile option for both daily commutes and weekend rides.
Market Position and Competitors
In India, the Hunter 350 competes with models like the TVS Ronin, Honda CB350 RS, and Jawa 42. Its affordability, starting at around Rs. 1.5 lakh (ex-showroom), makes it an attractive option for first-time buyers and young enthusiasts. The model has also gained traction in Tier-2 and Tier-3 markets, expanding its reach beyond metro cities.
Beyond India, the Hunter 350 is available in regions such as APAC, Europe, North America, Latin America, Australia, and New Zealand. Its global appeal is driven by its accessible design and easy handling, making it a strong competitor in the midsize motorcycle segment worldwide.
Final Thoughts
The Hunter 350’s rapid sales growth underscores its impact in the midsize motorcycle category. With a blend of classic Royal Enfield styling and urban-friendly dynamics, it has carved a niche for itself among younger riders. As Royal Enfield continues to expand its reach, the Hunter 350 is poised to strengthen its presence in both domestic and international markets.