One of the oldest bike brands in the world, Royal Enfield has been organizing the Art of Motorcycling campaign for the past few years. Now, Royal Enfield is on the verge of organizing the third season of the Art of Motorcycling campaign. The motive of this campaign is to showcase the company’s rich heritage, history, and unique riding experience of the Royal Enfield motorcycles. This platform has been a catalyst for self-expressing the emotion of riding pleasure. Throughout the previous seasons, the brand has successfully emerged as a community of riders and non-riders disregarding age, geography, and profession under a single umbrella. And, the third season will be even more exciting with more fun activities.
Location of the Campaign of Royal Enfield
The third season of the Royal Enfield’s art of motorcycling campaign will raise up the bar of the art created by the community to the next level with the Art on Street initiative. This campaign is expected to be held in popular cities in India including Delhi NCR, Chennai, and Mumbai. In order to expand this initiative, Royal Enfield will organize this campaign in Tier-2 and Tier-3 cities of India as well. Moreover, Mural Art is on the verge of integrating the first-of-its-kind Augmented Reality-powered display experience to cater to a wide audience of the biking community.
Featuring Artists in the Royal Enfield campaign
In the third season of the art of motorcycling, special artists will be featured to make this campaign even more interesting. This jury will feature leading artist and designer – Hanif Kureshi, working in street art and typography; Santanu Hazarika, a multidisciplinary autodidact visual artist; and design stalwart, sculptor, and Head of Industrial Design at Royal Enfield, S. Sivakumar. In an effort to foster creativity and inspire the next generation of artists and designers, the Art of Motorcycling campaign is expanding its reach to leading design colleges in Delhi, Mumbai, Bangalore, and Chennai. This campaign aims to provide a unique opportunity for aspiring artists and designers to interact with the jury, exchange ideas, and gain valuable insights into the world of motorcycling.
Prizes for winners
Royal Enfield has announced plenty of rewards for the winners of the third season along with showcasing their art to a broad audience. The top 5 winners will be awarded with a hefty amount of INR 1.5 lakh each, with their designs featured on merchandise of this brand. Furthermore, those designs will be converted into NFTs. Out of the top 5 creators, the 2 will get a chance to intern with the design team of Royal Enfield. The design of the rest of the 15 winners will be featured on ‘Make It Yours’ – Royal Enfield’s personalization and customization platform.
How to participate?
Those who are willing to participate, the candidates can head over to the #ArtOfMotorcyling section on Royal Enfield’s website to register and download the toolkit. Participants can then create their own unique design and share it on Instagram, tagging @royalenfield and @royalenfieldlifestyle and using #ArtOfMotorcycling #REApparel. The last date to participate is April 10th, and the winners will be announced on April 17th.
Official Statement
“The Royal Enfield rider community has always been known for its incredible creative energy, which finds expression both on and off their motorcycles – their canvases range from custom projects, photography, film, and music to name a few. We are constantly looking for ways to enable these journeys of creative exploration and self-expression via platforms that push the boundaries of possibility. The Art of Motorcycling is one of the foremost examples of this phenomenon. It mixes artists, designers, and motorcycling enthusiasts together on a single platform – and the results are always mind-blowing. The response to the last two seasons has been excellent, and with season 3 we are super excited to see what emerges next from this inspiring creative movement.” said Mr. Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield