Royal Enfield, a leading force in the mid-size motorcycle realm (250cc-750cc), has unveiled “Reown” a pioneering venture in the pre-owned motorcycle domain. This initiative aims to simplify the process for both current and potential Royal Enfield customers to buy, sell, exchange, or upgrade their motorcycles effortlessly.
Reown: Simplifying Ownership
Driven by the growing passion for Royal Enfield motorcycles among enthusiasts, Reown promises easier access to ownership and upgrades, emphasizing trust, convenience, and the brand’s unwavering assurance. Serving as a comprehensive solution for acquiring pre-owned Royal Enfield motorcycles, Reown will offer an extensive selection of such bikes.
Positioned as a strategic business move, Reown seeks to tap into fresh markets and engage with a new customer base. It intends to remove ownership obstacles, ensuring a seamless journey for customers while guaranteeing fair pricing and simplified documentation. This initiative particularly invites non-owners to step into the world of Enfield motorcycles.
Reown: Rigorous Quality Checks
Accessible both online and in-store, Reown enables customers to express interest in selling, buying, or exchanging their motorcycles. A dedicated relationship manager guides each customer through the process, ensuring a smooth experience. For those selling their Enfields, an online form facilitates inspection appointments at their convenience. All pre-owned Royal Enfield bikes listed on Reown undergo rigorous 200+ checks and refurbishment using genuine parts at authorized service centers.
Furthermore, pre-owned motorcycles come with a brand warranty and two complimentary services. Sellers via Reown unlock loyalty benefits worth INR 5000 for Genuine Motorcycle Accessories applicable to their next Royal Enfield purchase. Those eyeing an upgrade can trade in any pre-owned motorcycle, assured of receiving the right value.
Strategic Partnerships
Royal Enfield has partnered with key entities like HDFC and IDFC to offer appealing finance options. Collaborations with Adroit Auto facilitate doorstep motorcycle evaluations. While alliances with the Shriram group aid in transitioning from other two-wheeler brands. Additionally, the tie-up with OLX ensures easy discovery and access to certified pre-owned Royal Enfield motorcycles.
In essence, Reown represents Royal Enfield’s commitment to providing a streamlined and trustworthy platform. For the pre-owned motorcycle market, catering to the desires of riding enthusiasts and prospective customers alike.
Official Statement
Commenting about the launch of RE-OWN, Royal Enfield CEO, B Govindarajan said. “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we can bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality, and guarantee & assurance by the brand. We believe this initiative will usher in a new set of customers into Royal Enfield’s class-leading motorcycle line-up, and into our world of Pure Motorcycling.”