Renault launches new Global digital strategy in India

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Understanding the need of an increasing number of people who like things to be served on an online platter, Renault has launched a new digital identity offering a seamless experience to customers accessing the website through the mobile, tablet and desktop. In its endeavor to offer customers a ‘best in class digital experience’, the new platform is the first Renault-Nissan Alliance digital initiative.

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The new digital identity makes it easy for a first time user to navigate through the various sections and get a comprehensive understanding of Renault’s offerings in India. Renault aims to empower its customers with the best web experience in the Industry, and has ingeniously innovated to create a new platform which is easy to use. Renault’s new global strategy is launched first in India and will be replicated in Renault operations across the globe, indicating the important role that the India operations plays in the overall growth plans of Renault.

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Salient features of Renault’s new digital identity include:

  • A service-oriented platform on top of which websites are built which enables a seamless journey where the same data  and services are available across different channels
  • Single Sign On where the same authentication and profile is usable across websites, mobile apps, third-party websites. Login is also possible using social networks
  • Multiple personalization schemes that adapt the content displayed to the behavior of the user on the site
  • Completely hosted on the “cloud” with the main infrastructure hosted in multiple regions.  Augments agility and scalability and going forward multi-CDN architecture will be setup to optimize content distribution

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