Quick Overview
- Renault India inaugurates its first new’R store dealership in Ambattur, Chennai.
- The dealership features Renault’s New Visual Identity (NVI) with a modern black façade and revamped interiors.
- Renault plans to transform 100 outlets by 2025, aiming for a complete nationwide revamp by 2026.
Renault India kicks off network transformation with Ambattur dealership
Renault India has taken a major step towards modernizing its dealership network with the launch of its first global-standard showroom in Ambattur, Chennai. This dealership follows Renault’s new new’R store format, which will be gradually implemented across the company’s retail network worldwide.
The Ambattur dealership introduces a refreshed layout, signature lighting, and an upgraded customer experience. It also incorporates Renault’s New Visual Identity (NVI), featuring the brand’s latest logo in white over a black façade. This update aligns with Renault’s international design philosophy, reinforcing its long-term vision for India.
A more premium dealership experience
Renault’s new’R store format aims to create a more immersive and customer-friendly showroom environment. Key highlights of the revamped dealership include:
- Modern Aesthetics – A sleek and contemporary layout with signature lighting and premium seating.
- Optimized Layout – The showroom places vehicle displays at the center, while essential services like after-sales reception and advisor offices remain easily accessible around the perimeter.
- Upgraded Service Experience – The format ensures a smoother customer journey from sales to service.
The updated dealership concept is part of Renault’s global “Renaulution” strategy, which focuses on brand transformation, product evolution, and network expansion.
What this means for Renault in India?
Renault has been operating in India for over a decade and remains a key player in the budget and mid-range car segments. However, competition from brands like Maruti Suzuki, Hyundai, and Tata Motors has intensified in recent years. The dealership revamp signals Renault’s intent to stay competitive by enhancing customer engagement and dealership standards.
As part of this initiative, Renault plans to upgrade 100 outlets in 2025, with a complete transition by 2026. The brand’s goal is to strengthen its position in India and ensure its sales network aligns with global standards.