Renault extends road safety program to spreads awareness amongst children

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Added in: News

Road etiquette in our country is just close to non-existent. People would pop on the road within seconds which results in road accidents. So what measures should be taken to avoid such scenarios? Renault’s “Safety and mobility for all” addresses this issue. The Safety and mobility for all program has been expanded this year with a new educational section: a serious game for children between the age of seven to twelve years. It is designed to be played at home with the family as well as in the classroom or in extracurricular activities as part of educational programs on the themes of road safety program and environmental protection.

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Two characters who participate in the big transport contest organized by their school, have three assignments. They must organize –

  • Daily trips, such as those between home and school;
  • Occasional trips in small groups
  • Special trips in a larger group, like a class trip at the end of the school year.

Through role-playing exercises, children learn to travel about safely and get an introduction to the driving code (recognizing the shapes and colors of signs, understanding lanes and the direction of traffic, taking into account weather conditions, etc.).

With “Safety and Mobility for All,” players must rely on their capacity for observation, their critical faculties, and their team spirit. They also discover various aspects of sustainable mobility such as the use of soft transport, car-pooling, electric vehicles, renewable energies, and recycling of materials.

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“Your Ideas, Your Initiatives”: the 2013-2014 final

The final of the 2013-2014 “Your Ideas, Your Initiatives” contest in the Safety and Mobility for All program was held on June 10. The international jury evaluated projects submitted by 5,436 students in 63 schools in 23 countries.

The top prize were awarded to schools on three continents: Shaheed Rajpal DAV (India), Notre Dame de Grâce (Brazil) and Nesho Bonchev (Bulgaria).

Once again, students showed energy, creativity and determination.

The winners of the competition received an iPad or a digital camera. The finalists were given the resources to carry out their projects or to invest in new initiatives that contribute to Safety and Mobility for All.

Claire Martin, vice president, Corporate Social Responsibility, at Renault, said: “Our expanding population, increasing urbanization and steadily growing automobile fleet contribute to a situation where the number of people injured and killed on the world’s roads continues to be much too high. Seventy percent of the 20 to 50 million annual victims are vulnerable road users, among them many children and teenagers. We therefore believe it is essential to continue our efforts to increase awareness of the risks on the roads. By developing an interactive game inspired by the Safety and Mobility for All program, Renault is counting on new technologies and fun approaches to reach large numbers of young people so they can play an active role in their own safety.”