India’s consumer-to-consumer (C2C) marketplace, OLX, has revealed that the portal’s vehicle category gets 850 million page views every month (as of January 2015) on the Ads listed under the auto-category. OLX also said that its auto-category gets 45 million visits per month that makes it among the largest categories on the site.
In addition, the company also revealed the following metrics on the growth of its auto-segment:
- There are half-a-million ‘Individual Sellers’ posting Ads for used vehicles every month on OLX.
- On an average a seller receives an estimated 14 responses within just the first two days of posting an Ad (with pictures) for a vehicle.
- OLX’s brand-awareness in auto is at least five times that of other classifieds for used cars in the market ( Source: Google Trends)
Speaking about the auto category’s growth, Amarjit Singh Batra, CEO, OLX India said, “OLX is the leader in the used cars and used two-wheeler category. Building leadership in this category has not been easy as there are several vertical players already present in the market. Despite that, OLX’s brand awareness is at least five times that of any other player in the market.”
Batra further added, “As pioneers of horizontal classifieds in India, we have kept our platform primarily consumer-to-consumer (C2C) focussed, with 90% of our used vehicle sellers being individual rather than business sellers. Traditionally, used cars market in India in classifieds and offline has been mostly B2C. At OLX, we have changed this paradigm and created the market for car owners to directly deal with car buyers in the simplest and fastest way.”
An independent research-based report by leading global financial firm Morgan Stanley published on February 5th, 2015 states that, “OLX is a market leader within C2C eCommerce by a wide margin”. The report titled ‘India Internet and eCommerce Asia Insight: Decoding What India Does on the Internet’ says that the majority of users on OLX have had an “excellent” user experience.