The electric vehicle industry in India is showing promising signs and it is safe to assume that we are gradually getting accustomed to the idea of a future without IC engines. The leaders of the market are deploying aggressive strategies in order to churn out more sales. Okinawa, an electric two-wheeler manufacturing company, has announced plans to expand its reach in the market.
The company is targeting at a 500+ dealership network from the current 350 + retail points. The brand also plans to target sub-dealers apart from the primary dealers while expanding its footprint.
While COVID-19 has forced a slowdown across the industries, Okinawa had shared the plan to accelerate its marketing activities and strengthen its dealership network. Recently, the brand also announced a hike in dealership margins from 8 to 11 per cent, to support the partners amidst the unprecedented COVID-19 spread.
The company would primarily be targeting cities across in the states – Bihar, Maharashtra, Assam and eastern region.
“There is no doubt that it will take a little time for the market to pick up. While things gradually return to normalcy, we plan to grow ourselves across the country to serve the customers better. As the COVID-19 curve flats, there will be a demand for private vehicles. Given the fact that electric vehicles are economically more viable in the longer run, people would want to opt for it. We are spreading our wings to provide our customers across the cities with easy availability of the products and services,” said Mr Jeetender Sharma- MD and Founder, Okinawa.
Okinawa’s dealership network has been operating with limited staff and in accordance with the advisory issued by the brand. With about 30 per cent of the dealerships operational, the brand delivered over 1000 vehicles within a span of 30 days after the company resumed services, abiding government rules. The aggressive expansion plan of the company follows the rising demand of electric vehicles among customers.
The brand has simplified the application process for dealers who wish to associate with Okinawa. It has taken the entire procedure online to maintain safety procedures. Simultaneously, Okinawa is adopting digital marketing to spread the word among the dealers to be a part of their ambition of electrifying mobility. The brand has been adhering to strict operating procedures and is committed to the health and well- being of its stakeholders.
One of the major concerns of people who are planning to buy an electric two-wheeler is the range that the machine can provide in a single charge. Gurgaon-based electric vehicle manufacturer Okinawa has tried to solve this issue with its Praise Pro electric scooter. The Praise Pro is powered by a 1000-watt BLDC Waterproof motor which cranks out 2500-watt peak power. The scooter offers a range of up to 100 – 110 km on a single charge and can achieve a top speed of 70 kmph. It is equipped with a 2Kw detachable lithium-ion battery. It comes with a removable battery with easy to charge on any 5 Amp plug similar to where we charge our Mobile phones. It takes just 3 hours for the battery to be fully charged.