Continuing the success gathered with the ‘I create’ personalization concept for the Vitara Brezza, Maruti Suzuki India limited being India’s leading passenger vehicle manufacturer has introduced the ‘I create’ concept for its most popular hatchback, the Maruti Suzuki Swift. ‘I create’ takes personalization to a whole new level by offering more than 120 customization options for interiors as well as exteriors.
On the occasion of its introduction, Mr. R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki India said, “At Maruti Suzuki we believe in setting trends, leading the industry and giving an exclusive personalization experience to our customers. ‘i Create’ is a revolutionary tool for car enthusiast who loves to flaunt their individuality on their cars. After the success of ‘i Create’ on Vitara Brezza, we are introducing it on Swift, which will empower the young and dynamic customers to create their own impression on their Swift.”
Customers can now express their individuality by stylizing their own signature Swift, making it feel a lot more personal and distinct amongst other with the help of ‘I create’ configurator. Options range from exclusively designed roof wrap and diverse graphic hood designs, smashing exterior body styling kits encompassing sleek spoilers, alloy wheels, and many other tempting options. With respect to the interior design, the ‘I create’ provides the creator with an Interior Flocking kit available in various colour schemes along with varying interior styling kits and an elaborate range of seat cover designs, suited for the different tastes of the buyers. The ‘I create’ is available online as well as at the dealership, where all the chosen accessories are carefully fitted by trained technicians, who undergo a rigorous training process to ensure quality service at all times.
Since its launch in May 2005, Swift has been the best seller in the country for years to come, surpassing its own set sales record with every subsequent iteration of the model ever created. In total, Maruti Suzuki has managed to sell over 1.5 million units of the Swift. In the period of 2016-2017, 166,885 units of Swift were sold. During April-July 2017, 63,974 units were sold, which is an exponential increase in sales with respect to the same period last year.