Honda seem to have somewhat lost their direction in the recent past. Honda was the only car maker in India to register negative growth in the year 2010. And while the company managed a 5 per cent increase in its sales globally, the growth was nowhere close to what its rivals managed during the same period.
Now what may come as another shock development to the top blokes at Honda, compatriot Nissan has leapfrogged them in global sales. While Nissan managed to sell 4.08 million units worldwide, Honda stood at 3.56 million vehicles – a substantial 500,000 units less. Nissan managed a growth of 21 percent in the year 2010.
A major part of Nissan’s surge in volumes came from China where the company is doing exceptionally well. An even more interesting fact is that the Renault-Nissan alliance together managed to sell 7.3 million units worldwide, which is more than even Volkswagen. In the year 2010 Toyota led the automakers in terms of sales. It was followed by GM and Volkswagen in the list.
Hope to see Honda buckling up and getting back with a bang!