Nissan India Ties Up with Radio City for Nissan Fest

Nissan has launched a new promotional campaign called ‘Nissan Fest’ in association with the Radio City Connect team. During this campaign, visitors to Nissan showrooms will be able to enjoy a fun-filled weekend thru participation in live shows such as that of antakshari, getting tatoos, gaming, playing darts, raffles, and much more in the run up to the New Year.

This initiative will also include RJs from Radio City – conducting their shows LIVE from the dealership. This activity will be held every Saturday and Sunday at a Nissan dealership and will move to different location in a different city the following weekend thus covering the length and breadth of the country.

To add to the festive cheer, Nissan is offering its cars at a discounted price. The Micra is available at Rs 3.99 lacs and Sunny at Rs 5.79 lacs.

In addition, there are host of other attractive offers and services by Nissan for its esteemed customers.

The first-of-its-kind promotional activity will be hosted on weekends from Saturday, December 22 to Sunday, December 30, 2012 across Nissan dealerships in Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Pune, Jalandhar, Ludhiana, Cochin and Trivandrum.

Commenting on ‘Nissan Fest’, Mr. Nitish Tipnis, Director – Sales & Marketing, Hover Automotive India said, “We are delighted to be associated with Radio City, which is among the best FM stations in India. We are confident that this alliance will hugely benefit our dealers and customers in India. Given the curiosity and interest in our products, we decided to engage with our customers to build additional excitement for our brand in India. ‘Nissan Fest’ initiative is one such unique opportunity to build awareness for our brand and also seek valuable insights on our product offerings.”

As part of the initiative, a live Radio City studio will be set up at the respective dealerships.  Visiting customers of all age groups will be encouraged to participate by airing their talents live on FM.

Activities will take place as follows:

Time	Activity
12:00 – 1:00pm	Drawing competition for kids
12:00 – 1:00pm	Mehendi & Tattoo Artists for Women & Youngster
1:00 – 2:00pm	MC activities, Talent Stage for Singers & Poem Recitals,  Dance on your Son
11:00 – 5:00pm	Studio Shift / MC Activities / Live Antakshri during  Studio Shift (2 Shows Back to Back)
5:00 – 6:00pm	Winner Announcements & DJ with MC activities

Speaking about the association, Mr. Ashit Kukian, COO & President, Radio City 91.1 FM says, “Radio City has teamed up with Nissan Motors again. This time the campaign spread across 11 cities celebrates the ‘Nissan Fest’ in as many as 19 dealership stores. Our RJs will be going on-air right from these stores taking the spirit of ‘Nissan Fest’ to our listeners. The Radio City Connect team, with all its expertise in ideation, promotion and on-ground execution, is going all out to ensure that the ‘Nissan Fest’ is etched in the memory of our listeners & visitors at Nissan Dealership during the Fest on Saturdays & Sundays.”

Apart from the Micra, Sunny and the recently launched Evalia, visitors will also be exposed to Nissan’s versatile range of products like the X-Trail, the Teana and the 370Z.

 

CITY WISE SCHEDULE (DECEMBER 22-30, 2012)