Nissan and Sony Pictures Unite for ‘Gran Turismo’ Movie Campaign in India

From virtual gamers to real-world racing champions, the extraordinary journey of the GT Academy comes alive in the film ‘Gran Turismo.’ A collaboration between Sony Pictures Entertainment India and Nissan Motors, the movie premieres in India on August 25, 2023. What’s more, this partnership brings the inspiring story of defying odds and pursuing audacious dreams to the big screen.

The Gran Turismo Academy Revolution

The iconic ‘Gran Turismo’ series, which has thrilled gamers since 1997, takes a cinematic turn to tell the tale of Nissan Motors and Sony PlayStation’s groundbreaking partnership in 2008. However, their creation, the GT Academy, gave virtual racers the chance to become real racing champions, breaking conventions and offering a real-world outlet for virtual skills.

Fueling Bold Dreams

Mr. Mohan Wilson, Director – Marketing, Product & Customer Experience, Nissan Motors India Pvt Ltd (NMIPL), expressed how ‘Gran Turismo’ resonates with Nissan’s spirit of challenging norms fearlessly. Additionally, this sentiment aligns perfectly with the mindset of today’s ambitious Indian youth, who seek to surpass expectations and push boundaries. The film’s message of unwavering dream-chasing parallels Nissan’s new brand journey in India.

The Unbelievable Story

Moreover ‘Gran Turismo’ unveils an incredible true story of unlikely heroes: an ambitious gamer (Archie Madekwe), a former racecar driver (David Harbour), and a hopeful motorsport executive (Orlando Bloom). Together, they take on the elite world of racing, proving that determination can overcome any obstacle. The film embodies inspiration, thrill, and action, showing that passion is a force that can break barriers.

Gran Turismo Championing Progress and Passion

Beyond the captivating story, ‘Gran Turismo’ underscores Nissan’s commitment to motorsports. Meanwhile, the film celebrates the GT Academy’s legacy and Nissan’s dedication to racing, highlighting the brand’s bold “dare to do” DNA. It demonstrates how Nissan empowers young talents to pursue aspirations and believe in their capabilities.

A Stellar Cast and Premier Date

Directed by Neill Blomkamp, the film features David Harbour, Orlando Bloom, Archie Madekwe, Darren Barnet, Geri Halliwell Horner, and Djimon Hounsou. Sony Pictures Entertainment India releases ‘Gran Turismo’ in theaters on August 25, offering a thrilling experience in English and Hindi.

In conclusion ‘Gran Turismo’ celebrates the triumph of determination and audacity, blurring the line between virtual fantasies and real-life victories.

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