New Mercedes-Maybach brand to be revealed at next month’s LA Auto Show

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Added in: Mercedes Benz

After it’s silent demise in 2012, the acclaimed Maybach moniker will be rekindled by Mercedes-Benz as a new Mercedes-Maybach brand is all set to be revealed at next month’s LA Auto Show. Maybach started operating back in 2002 with two S Class based bespoke limousines- the 57 and the longer 62. Sportier S variants followed thereafter, but the brand failed to rope in the wealthy and lost out to Rolls-Royce and Bentley. Helpless, Mercedes had to to silently pull the brand away.

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The new Mercedes-Maybach will be based on the latest W222 S Class and the car will be stretched to new lengths(rendered above by XTomi). Expect the luxury quotient to be way above a regular S Class as well, with tricked out rear seats, exotic materials and champagne coolers being the norm.

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As far as the engine goes, it’s probably going to be the same one used on the S65 AMG, a humongous, 6-liter bi-turbo V12 engine making 630 HP and 1,001 Nm (738 lb-ft) of torque, enough to hustle the bulky luxo-barge around. What’s more interesting is that the Mercedes-Maybach is also expected to spawn an mega-SUV as well- to battle the likes of the upcoming Lamborghini Urus and the yet-to-be-launched Bentley SUV. Expect the Mercedes-Maybach model to make a first appearance at the LA Auto Show next month.

With the re-introduction the Maybach brand, Mercedes looks to divide it’s lineup-  Mercedes-Benz for volume cars, Mercedes-AMG for the hotter, sportier ones and Mercedes-Maybach for the flagship limousines.

Spy Picture courtesy: Supercarsallday/YouTube

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