After taking a sabbatical to think through its strategy in India, Honda has shifted positions from being recognized as a Premium car maker to one which is also vying for a volumes player spot.
Close on the heels of the Mobilio’s success, with about 10,000 bookings clocked within a week. The Japanese car maker has announced it will play new notes of Jazz, when it launches the new 2015 Honda Jazz hatchback in March 2015. Not surprisingly, the car maker, once bitten, twice shy, has confirmed beforehand that the car will be priced competitively this time.
Launched in 2009, the Jazz was a technologically sound product, however, the fact that it didn’t carry a boot and was still priced like a sedan, didn’t go down too well with the Indian car buyer. Honda managed to reduce the asking price after realizing it was being too optimistic, however, as customers started to renew interest, the manufacturer was unable to feed the demand as it was losing money on every Jazz sold in India. Ultimately, Honda had to discontinue the premium hatchback in early 2013.
Learning never stops they say, so the Japanese car maker took its lessons from that experience and like a musician who thinks every note in the world is his to take, is readying the refreshed Jazz to grab a chunk of the high volume hatchback segment. The car will be powered by the diesel motor found in the Amaze, the City and the Mobilio, while it will share the 1.2 litre petrol motor with the Brio. It will be try to become the Cat among Leopard sized Pigeons like the upcoming Hyundai Elite i20, the Maruti Swift, which will be refreshed sometime in the latter part of this year and the new Volkswagen Polo.