Morris Lubricants Makes Its Debut In India

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Morris Lubricants announced its foray into India through its fully owned Indian subsidiary Paterson Lubricants India. Located in Mumbai, Paterson Lubricants commenced its Indian operations from the first week of April 2017. The initial focus of the company is to establish its presence in all key markets in the West and Southern Regions of India.

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Morris Lubricants meets international quality levels as prescribed by American Petroleum Institute API, European ACEA, Japanese JASO and specifications laid down by vehicle manufacturers like Caterpillar, MAN, Mercedes-Benz, Volvo, Scania, Mack, Iveco and many others. These quality level accreditations certify the quality level of Morris brand lubricants and are a great influencing factor for customer acceptance.

Morris Lubricants will initially focus on the automobile segment in India and later expand its product offering to include lubricants for both the Industrial and power generation segment. Morris Lubricants will also explore growth opportunities in the niche market of bio-degradable lubricants and speciality lubricants.

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Morris Lubricants started planning its India market entry about 24 months ago and appointed Rosefield DAA International Consultancy, Mumbai to study the Indian market and also to identify suitable partners for the entire value chain.

Speaking on the occasion, Andrew Wilkins, Director, Paterson Enterprises, UK, said that in order to establish their presence in India, they are initially introducing a range of lubricants, manufactured for cars, commercial vehicles, tractors and two-wheelers. They are planning to launch premium segment engine oils for Euro IV / BSIV market and also semi-synthetic and synthetic motor oils for fuel efficient cars. They also have an exciting range of products for the fast growing motorcycle segment.

The Indian lubricant industry is estimated at 2.5 Million Kilolitres per annum valued at close to Rs. 32,000 crore ($5 Billion) and expected to grow at 4-5% year-on-year. India is one of the fastest growing markets in the world and hence a very attractive destination for our growth. We realized that for the Indian market, unlike other countries, exports from the UK may not be the ideal solution, hence we decided to indigenize the production of lubricants and also maximize the sourcing of raw materials in India.” he added.