In a bold move that underscores its aggressive strategy in the electric vehicle (EV) market, JSW MG Motor India has unveiled the MG Windsor Exclusive PRO variant. This new offering, available at an ex-showroom price of ₹17,24,800 and a Battery-as-a-Service (BaaS) price of ₹12.24 lakh + ₹4.5/km, sits strategically between the existing Essence and Essence PRO variants. Designed for premium comfort, superior technology, and extended range, the Exclusive PRO is all set to make waves as deliveries begin the first week of June 2025.
What is Battery-as-a-Service (BaaS)? Why Should You Care?
One of the biggest concerns when buying an electric vehicle is the high upfront cost of the battery, which can make EVs prohibitively expensive. To tackle this, JSW MG Motor India offers the MG Windsor Exclusive PRO under a Battery-as-a-Service (BaaS) model.
Here’s how it works:
- Instead of paying the full price for the car and its battery upfront, you pay a lower ex-showroom price for the vehicle itself.
- The battery, which is one of the most expensive components, is “rented” separately through a monthly or per-kilometer fee.
- In the case of the MG Windsor Exclusive PRO, this means you pay ₹12.24 lakh upfront for the car without the battery, plus ₹4.5 for every kilometer you drive.
This approach significantly reduces the initial cost of buying an EV and lowers the financial barrier for new buyers. It’s similar to subscribing to a mobile phone plan—you own the device but pay for the service separately.
A Strategic Step to Widen EV Accessibility
JSW MG Motor India’s latest release isn’t just another variant—it’s a response to the growing demand for practical yet luxurious electric vehicles. The MG Windsor PRO lineup, which recently crossed a whopping 8,000 bookings within 24 hours of launch, is now being expanded to appeal to a broader audience.
Rakesh Sen, Head of Sales at JSW MG Motor India, commented,
“With the top variant now established, we are expanding accessibility by introducing the MG Windsor Exclusive PRO—offering a larger battery pack alongside premium comfort and convenience.”
This addition strengthens MG’s position in a competitive EV landscape, offering buyers a perfect mid-point between value and luxury.
Power-Packed Performance Meets Practicality
At the heart of the MG Windsor Exclusive PRO lies a larger 52.9 kWh battery pack, which delivers a certified MIDC range of 449 km—making it ideal for both city commutes and long highway drives. Built on MG’s Global Smart Electric Platform, this EV promises not only performance but long-term reliability.
Whether you’re zipping through urban traffic or heading out for a weekend getaway, the extended range ensures peace of mind with fewer charging breaks.
AeroGlide Design & Plush Interiors: Where Style Meets Comfort
The MG Windsor Exclusive PRO carries forward MG’s distinctive AeroGlide design language, combining aerodynamic efficiency with visual appeal. The exteriors boast a bold stance, complemented by 18-inch dual-tone machined alloy wheels.
Inside, it’s a sanctuary of comfort with dual-tone Ivory and Black interiors that elevate the cabin’s premium quotient. What really stands out are the Aero Lounge seats, reclinable up to 135 degrees, offering unmatched comfort for long rides.
Available in three sophisticated color options—Pearl White, Starry Black, and Turquoise Green—the Windsor Exclusive PRO offers a touch of personalization for discerning buyers.
Tech-Savvy Features for the Connected Generation
The driving experience is elevated through MG’s i-SMART ecosystem, which includes:
- 80+ connected features
- 100+ AI-based voice commands
- Over-the-air updates
- Remote diagnostics and more
At the heart of this tech suite is the impressive 15.6-inch GRANDVIEW touchscreen display, which doubles as your infotainment and command center, supported by a nine-speaker sound system for a surround sound experience.
This makes the Exclusive PRO not just a car, but a smart device on wheels.
Flexible Pricing with Battery-as-a-Service (BaaS)
Understanding that affordability plays a key role in EV adoption, MG has retained its unique BaaS pricing model for the Exclusive PRO. This allows customers to buy the car at a lower upfront cost of ₹12.24 lakh and pay ₹4.5 per km for battery usage.
This flexibility in pricing ensures that electric mobility becomes more accessible while reducing the entry barrier for first-time EV buyers.
Added Assurance for Peace of Mind
To sweeten the deal, JSW MG Motor India is offering:
- Lifetime battery warranty for the first owner
- 3-60 Assured Buyback Plan: Guaranteed 60% resale value after 3 years
- Part of MG’s 3-year maintenance package
These offers reflect the company’s confidence in the product and its commitment to customer satisfaction.
Here’s a Quick Look at MG Windsor Pricing Options
| Variant | Battery Size | Ex-Showroom Price | BaaS Price |
|---|---|---|---|
| Excite | 38 kWh | ₹13,99,800 | ₹9.99L + ₹3.9/km |
| Exclusive | 38 kWh | ₹15,04,800 | ₹10.99L + ₹3.9/km |
| Essence | 38 kWh | ₹16,14,800 | ₹11.99L + ₹3.9/km |
| Exclusive PRO | 52.9 kWh | ₹17,24,800 | ₹12.24L + ₹4.5/km |
| Essence PRO | 52.9 kWh | ₹18,09,800 | ₹13.09L + ₹4.5/km |
Why This Matters: The Big Picture
Buying an EV has always meant balancing excitement with practicality. The big sticker price of batteries has been a dealbreaker for many. But by splitting the cost with BaaS, MG is making it easier to jump into electric driving without breaking the bank upfront.
If you drive less, you pay less — simple as that. Plus, it takes the worry out of battery maintenance or replacement down the line since that’s typically covered under the BaaS plan.
Conclusion: MG Windsor Exclusive PRO – The New Standard in Mid-Premium EVs
The MG Windsor Exclusive PRO is more than just a new variant—it’s a statement of intent from JSW MG Motor India. By blending range, luxury, cutting-edge tech, and pricing flexibility, MG has once again redefined what Indian consumers can expect from an electric vehicle.
With deliveries beginning early June and bookings open for just ₹11,000, this could be your perfect entry into the future of mobility. As India shifts gears towards sustainable transportation, the Windsor Exclusive PRO seems poised to lead the way—one charge at a time.