MG Motors has inaugurated its first StudioZ Centre in Chennai, India. This centre is constructed for delivering an immersive AR/VR reality experience to the users. MG claims that this experience will combine the interactive power of VR/AR to bring the brand directly to car enthusiasts.
About MG StudioZ Experience Centre
The MG StudioZ is an immersive destination designed to captivate car enthusiasts with its cutting-edge features. The enthusiasts can explore the digital running façade, and indulge in the video wall configurator. Moreover, StudioZ has an immersive mega visualizer with its dedicated VR/AR zone. The StudioZ offers a curated selection of MG merchandise for enthusiasts to express their passion.
The customers can take home a symbol of the MG experience. It’s a space that perfectly aligns with the preferences and aspirations of the modern, urban buyer, blending technology and automotive expertise. At the grand inaugural event, MG StudioZ will proudly showcase its latest vehicles. The vehicles list includes the Comet EV and the ZS EV.
The aim of MG StudioZ
MG has thoughtfully designed StudioZ to cater to the younger generation, with attractions oriented towards Gen-Z customers. The store’s design and offerings have been meticulously curated to engage and captivate this dynamic audience.
With the opening of MG StudioZ, the company has achieved another remarkable milestone in its journey. MG is committed to redefining automotive retail and setting new benchmarks. Moreover, the company remains dedicated to delivering exceptional products and unforgettable user experiences.
Official Statement
Udit Malhotra, Marketing Head, MG Motor India, commented on the inauguration, “MG’s first Digital Studio in Chennai is an embodiment of the brand’s commitment to digital innovation and customer-centric approach. We are an auto-tech brand and StudioZ fluently echoes this convergence and brings the best in technology and in automobile experiences together under one roof. This studio outlines our vision for the future of automotive retailing. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience.”