MG Motor Enters Pre-Owned Car Business With ‘MG Reassure’

MG Motor has announced its foray into the pre-owned car business with 'MG Reassure'. Given the current situation where the demand for second-hand cars is on a rise, this could prove to be a masterstroke!

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Added in: MG Motor

Many existing car owners who were considering a new purchase have put their decision on hold, while those who never felt the need for one until now, or were considering a purchase, are taking the used car route for reasons related to savings. This spike in growth in the used car sector isn’t recent though, as the slowdown prior to the pandemic had already caused a surge in that space.

Manufacturer-backed pre-owned retail operations

But the world that we live in, trusting a stranger with buying yourself a car doesn’t seem a great idea because you never know what lies underneath that shiny bodywork. Enter manufacturer certified pre-owned car retail operations. In continuation to strengthen MG customer’s trust and ownership experience, MG Motor India has launched its Certified Pre-Loved Car Vertical, ‘MG Reassure’, in India.

MG Hector Plus

MG Reassure aims to provide quick and the best residual value for MG cars to MG customers across its dealerships. The pre-loved vehicles will be assessed through 160+ quality checks to ensure the leading inspection standards and conduct all necessary repairs before their resale. As part of its continued effort to leverage technology, MG will undertake a methodical evaluation for the pricing of the used vehicles. MG owners can also sell their MG cars without any obligation to exchange them for a new MG vehicle.

Official statement

Speaking on the launch of MG ReAssure, Gaurav Gupta, Chief Commercial Officer, MG Motor India said, “Through MG Reassure program, we want to create a platform extending Transparency, Speed, Peace of Mind, and Assurance of the Best Resale Value of MG cars to our customers across India. This program also offers a unique opportunity to other patrons for purchasing quality pre-loved MG cars from our Reassure centers. The initiative will enhance customer retention and empower our patrons to stay within the MG Family while enjoying flexible ownership.”

Mg Hector Plus listed

MG vehicles already maintain one of the best resale values within the industry. According to top car valuation engines, MG Hector’s resale value is dominating the segment. Based on industry reports, the current residual value of MG Hector after a year of use is in the range of 95-100%. This in itself is a benchmark and has been made possible because of the customer-oriented approach of MG and various industry-first initiatives aimed at bringing customer satisfaction.

Customers purchasing MG vehicles from MG Dealerships will get quality pre-loved cars to choose from which would have undergone a rigorous quality check. In terms of assurance, customers would also get 3 years and unlimited KMs Warranty, 3 Years Roadside Assistance, and 3 Free Services – making it one of the best customer-centric offers in the industry for any authorized vehicle reseller in India.

Also read: MG Gloster Spotted Testing Sans Camouflage, Launch Around Corner?

MG Motor has been planning the launch of the full-size Gloster SUV for a long time now. The upcoming premium SUV has been spotted testing on the roads on a couple of occasions and recently, the company also released a video teaser and has claimed that the Gloster will boast of ‘next-gen automotive technology’. A few days before, the upcoming SUV was spotted testing without any camouflage and now that the video teaser is out too, it is expected that the launch of the SUV is just around the corner.

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