MG Motors has announced that they have completed 100 years of its presence in the Automobile Industry. The British carmaker is celebrating the 100 Years of Motoring Experience.
This represents the company’s commitment to innovation and customer satisfaction. To celebrate this occasion, MG Motors is launching a new 100-year celebration campaign.
MG to Launch 100-year Celebration Campaign
MG Motors is celebrating 100 Years of Motoring and its presence in the industry. On this occasion, the British carmaker is preparing to launch a new 100-year customer campaign.
In this campaign, MG Motor will provide various offers to all its customers. However, the carmaker will provide special offers to its loyal customers. The carmaker will offer special pricing, exchange benefits, extended warranty, and service benefits to new customers.
Meanwhile, the special offers will be delivered to the customers via the dealers. MG Motor will also conduct daily giveaways which will be further led by the dealers. Moreover, the carmaker will offer loyalty schemes and benefits on its new cars to its customers.
History of MG Motor in India
MG debuted in India in 2019. The carmaker has launched the Hector SUV as their first product in the market. Since its launch, the Hector has gained a great response from the market. MG Motor is following the CASE principle in India where the CASE stands for Connected, Autonomous, Shared, and Electric.
MG has been launching the first in-segment features in India. As per the carmaker, Hector is the first Internet SUV in the market. While the first Electric Internet SUV is the ZS EV, the first Level-1 ADAS SUV is the Gloster. Also, MG launched Astor which is the first SUV with AI technology, and Comet EV as their smallest car.
Since its launch in 2019, MG Motor has received good growth with a total sales of 1,75,000 units in India. Also, MG Motor claims that their Electric Vehicles have contributed to more than 12,000 unit sales in India.
Development of EV Infrastructure and Sales Network
MG is working on creating a solid sales network in the Indian market. Currently, the carmaker has more than 330 dealerships in 157 cities in India. However, MG has the target to achieve 400 dealerships in 270 cities in the market soon.
Moreover, MG Motor is working on the development of the EV Infrastructure. The British carmaker will introduce the new 6-way charging station in India. Also, MG is aiming to establish more charging stations across the country for the growth of EV infrastructure.
MG Motor also supports the new innovative start-ups which will contribute to the growth of the company. MG has launched the MG Developer & Grant Program. In this program, the students can learn about the development of new technology and more skills which results in a better future.
Official Statement
According to Rajeev Chaba, CEO Emeritus, of MG Motor India, “As we celebrate MG’s historic centenary milestone, we take pride in our journey in India, becoming an integral part of the automotive landscape. From the outset, we envisioned a connected, autonomous, shared, and electric future of mobility and we now proudly stand at the forefront of this transformative landscape. Our customers have been our guiding force, encouraging us to introduce groundbreaking innovations. We extend our heartfelt gratitude to each of them,d to our stakeholders, partners, and employees for their unwavering trust and support. it is through their support and encouragement that MG has come to be synonymous with technology and smiles, a promise we deliver consistently through meaningful experiences. Today, as we embark on to the next century, our commitment to India remains steadfast.”
Watch the detailed MG’s Heritage Video: