Mercedes-Benz is all set to excite its fans and followers at the 14th Edition of the much awaited Auto Expo 2018. The key highlight of Mercedes-Benz’s product offensive will be based on three distinct product attributes: Luxury, Versatility and Future Mobility. Making its much-awaited India debut will be the ultra-sophisticated, Mercedes-Maybach S 650 sedan. It will offer the perfection of the S-Class with the exclusivity of the Maybach.
Mercedes-Benz’s new product brand for electric mobility globally- EQ, the ‘Concept EQ’ will be showcased to manifest Mercedes-Benz’s direction towards creating a sustainable ecosystem of services, technologies and innovations. It will also delineate the brand’s long-term strategy of introducing the ‘EQ’ brand of battery electric vehicles in India.
An interesting new product, the all-new E-Class All Terrain will be unveiled at the Auto Expo 2018. The estate with enhanced ground clearance, SUV like large wheels and 4MATIC all-wheel drive as a standard feature will have its India debut, later in 2018, creating a niche segment for itself.
Talking about the upcoming event, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented; “Auto Expo remains the much-awaited event in the Indian Automotive Industry and we are glad to be associated with it. Mercedes-Benz’s participation in the 14th Auto Expo is a reiteration of our commitment to our customers, to the market, and also a manifestation of our support to the government’s vision of ‘Make in India’. Auto Expo gives us a distinct opportunity to showcase our exciting range of new products and technologies to our discerning customers and brand enthusiasts, whom we are committed to fascinate. In addition to an array of fascinating global products, we also will showcase some of the best products we make in this country, in Pune. The Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future technology and mobility, driving performance, innovative design and progressiveness, all of which are synonymous with our brand promise ‘Best or Nothing’. We are confident of leading the market as the No.1 luxury car maker in India and our Auto Expo 2018 display will firmly underline this fact.”
An industry first, AI based Chatbot, which uses artificial intelligence to answer customer questions on Mercedes-Benz products will also make its debut. It will also have an Artificial Reality based function which will further enhance customer interactivity with the Bot. There also will be a Live Chat feature on the Mercedes-Benz website that will enable enthusiasts to directly chat with a person and get real-time responses to basic queries on products and services.