Celebrating the ongoing UEFA EURO 2016 football championship, Mercedes-Benz introduces ‘Sport Edition’ A-Class, CLA and GLA in India. The ‘Sport Edition’ models of the A 180, A 200 d, CLA 200, CLA 200 d, GLA 200 and GLA 200 d is priced at INR 25.95 lakhs, INR 26.95 lakhs, INR 33.24 lakhs, INR 34.25 lakhs, INR 34.23 lakhs and INR 35.26 lakhs respectively (all prices are Ex-showroom, Mumbai).
The ‘Sport Edition’ is limited to only 54 units of A-Class (complementing the 54 teams participating in the UEFA EURO 2016) and 108 units of GLA and CLA each. Exterior and interior embellishments on the ‘Sport Edition’ models include AMG front and rear bumpers, side skirts, AMG carbon fibre mirror cover, ‘Sport Edition’ badges, stainless steel sport pedals and black hub caps. Mercedes-Benz will also be offering official German national football team merchandise along with the ‘Sport Edition’ to its select few customers.
While the A-Class ‘Sport Edition’ features a front apron spoiler lip with diamond grille in black and a diffuser-look rear apron trim, the GLA ‘Sport Edition’ features front splitters in matt titanium grey, flicks over the side air intakes, and an AMG rear bumper. The CLA ‘Sport Edition’ gets an AMG front bumper with larger air intakes and a front spoiler lip in body colour. Besides, the One team ‘Sport Edition’ merchandise will consist of a football, key chain, cap, sring bag and an arm band.
Commenting on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz is a proud sponsor of the World Champions of Football, the German national team. Our association with this star studded team reiterates our commitment of associating with the true champions who only believe in the best. The new ‘Sport Edition’ of the A-Class, CLA and GLA celebrates the spirit of the UEFA EURO 2016 in India.
“This is a celebration of our New Generation Cars which epitomizes sportiness, dynamism and agility not only on but also off the field. With the ‘Sport Edition’ of the A-Class, CLA and GLA, we aim to offer the young population and millennials, as well as all sports enthusiasts an irresistible product to suit their unique lifestyle and taste. We are confident that our customers will appreciate and adore these sporty versions as much as we do. And, of course, in line with our ‘winning strategy’, we keep our fingers crossed for the German national soccer team”, he added.
In order to enhance physical visibility of the campaign for the consumers, Mercedes-Benz will be creating football kits in 26 of their showrooms across India. The idea is to have a stronger connect with the target audience during the UEFA EURO 2016 season. The set up will comprise a goal, artificial turf, cut outs of football players and a backdrop of fans cheering for the German national football team.