Mercedes-Benz is entering the residential property market in collaboration with the Frasers Hospitality Group. The company believes it will bring its expertise in cutting-edge design and innovative technologies to luxury rental apartments. The pilot project ‘Mercedes-Benz Living @ Fraser’ will allow visitors to Kensington in London to book six serviced apartments from November. A further nine apartments will follow at the beginning of next year in Singapore.
The six London apartments, have around 100 square metres of space that includes a generously proportioned living and dining area, a fully fitted kitchen and two bedrooms. The nine apartments in Singapore will have around 50 square metres of living space. The choice of furniture and accessories as well as the varying colour and lighting concepts bear the signature of the Mercedes-Benz Style designers.
The sofas in the living area boast new and unusual proportions. Chandelier with crystals from Swarovski have been designed specially for the apartments. Its crystals are reflected in the glass of the table top in the shape of a curved S – for Swarovski or S-Class. Sound for the living and dining area is delivered through the Burmester system. It combines significant design features with exquisite listening pleasure.
In the sleeping area, the bed’s headboard appears to flow seamlessly into the silver bedside tables and carpet. The base is set in slightly from the frame, making the bed look like it is floating. Ambient lighting and an integrated lamp at the head of the bed ensure an optimum level of illumination.
The Mercedes me smart TV app on the media wall allows guests to discover the world of Mercedes-Benz and its products and services on their own terms or to use the connectivity and entertainment features. Other apps designed by partners and transport providers will be available depending on what is on offer at the location.
Wilfried Steffen, Head of Mercedes-Benz Business Innovation department said: “More and more people are permanently on the move. They live and work in unfamiliar cities where they are looking for a ‘home away from home’ and a sense of security. That’s exactly what we want to offer them – and at the very highest level and with the perfection and quality that you would expect from Mercedes-Benz.”
