The 2023 Auto Expo is almost here and Maruti Suzuki’s showcase will be one of the must-watches for auto enthusiasts. MSIL has confirmed the unveiling of two completely new SUVs alongside an electric concept SUV at the upcoming Auto Expo. This is sure to grab some eyeballs towards the carmaker’s pavilion.
A Wagon R flex fuel prototype will also be part of the 16 Marutis displayed at the Expo. The Grand SUV Amphitheater as Maruti calls it will sport an elevated section featuring the company’s range of utility vehicles.
Pavilion Highlights
The country’s largest passenger vehicle manufacturer will have its pavilion spreading across a massive 4000 m2 plus area. The company’s showcases will be divided into four different zones. The visitors will be enthralled with the display of customized Grand Vitara, XL6, Ciaz, Ertiga, Brezza, Baleno, and Swift.
The four zones namely Sustainability Zone, Technology Zone, Innovation Zone, and Adventure Zone will help visitors to experience a future fuelled by imagination and led by sustainability, technology, safety, and connectivity.
This time, Maruti Suzuki’s pavilion appears in line with its vision to offer futuristic, technology-driven products and services for customers.
Customer Engagement Activities
The brand has come up with a host of interesting activities for its Technology-Zone visitors in the form of engaging experiences on futuristic technologies like ADAS and V2X. As well as cutting-edge powertrains like Intelligent Electric Hybrid using innovative technologies like Robotic Touchscreen Arm and Virtual Reality.
The Innovation Zone will surely see Varun Dhawan fans flocking toward the superstar’s 3D character for a unique photo opportunity. While Sustainability Zone will showcase a ‘Sustainability Tree’ for people to post and support sustainable initiatives.
The Adventure Zone will showcase the brand’s customized AllGRIP vehicles. Interestingly, adventure-savvy visitors can also have a go at the ‘Rock Wall Climbing Activity’.
Official Statement
Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited says, “For Over 4 decades, Maruti Suzuki has been consistently bringing the joy of mobility to customers through industry-defining products and technologies. Auto Expo’23 is yet another opportunity for us to showcase our commitment towards the future of mobility through our range of sustainable & technology-driven products.”
“Our showcases at Auto Expo’23 will highlight Maruti Suzuki’s commitment towards cleaner, greener, sustainable, and carbon-neutral offerings for tomorrow. We are confident that our range of all-new SUVs, futuristic Concept EV, Hybrid, flex-fuel prototype, and products will capture the imagination of enthusiasts.”