Quick Take
- Achieves 60 lakh pre-owned car sales since launch in 2001.
- 4,92,697 cars sold in FY 2024–25 alone.
- Every car undergoes a 376-point check, refurbished with genuine parts, with warranty & free services.
- 606 outlets in 305 cities supported by strong digital platforms.
- 85% first-time buyers, average customer age: 31 years.
Introduction
Not too long ago, buying a pre-owned car in India often came with hesitation — worries about hidden problems, incomplete paperwork, and little trust in the process. That’s exactly what Maruti Suzuki True Value set out to change when it was launched back in 2001.
Fast forward to 27 August 2025, and the brand has become the country’s most trusted name in organized pre-owned car retail. The proof? A remarkable milestone of 60 lakh cars sold.
This achievement is more than just a number — it highlights both the steady rise of True Value and the growing confidence of Indian buyers who now see pre-owned cars as a reliable, smart choice.
Building Trust Over Two Decades
From day one, True Value was guided by five core values: Warmth, Simplicity, Transparency, Reliability, and Professionalism. These principles shaped the brand’s mission — to make car ownership worry-free, fair, and accessible.
In FY 2024–25 alone, True Value sold 4,92,697 cars, a testament to its consistent growth.
Reflecting on this success, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said:
“As we celebrate the 60 lakh sales milestone, we are deeply grateful to all our valued customers for their trust in True Value cars. For many, True Value is where their car journey begins — and we take pride in making that experience safe and joyful.”
Quality That Inspires Confidence
The biggest worry in buying a used car is quality. True Value addresses this with one of the most rigorous certification processes in the industry:
- 376-point quality check
- Refurbishment using Maruti Suzuki Genuine Parts
- Verification of service history and documents
Only after clearing these checks do cars earn the True Value certification. Buyers further enjoy:
- Up to 1-year warranty
- 3 free services
This ensures that pre-owned cars come with almost the same peace of mind as buying a new one.
Seamless Experience, Online and Offline
True Value’s strength lies in its nationwide presence — 606 outlets across 305 cities. But it’s not just about physical reach; its digital platforms (website and mobile app) offer an intuitive browsing experience. Customers can:
- Filter cars by model, budget, and location
- Book test drives online
- Transition seamlessly from digital search to offline purchase
At showrooms, trained Relationship Officers assist with test drives, evaluations, documentation, and guidance, ensuring a smooth journey from selection to delivery.
Finance Made Easy
To further simplify ownership, customers can access Maruti Suzuki Smart Finance, an end-to-end digital platform offering tailored loan solutions. With tie-ups across public sector banks, private banks, and NBFCs, buyers get multiple financing options, making True Value cars more affordable and accessible.
Young India’s First Choice
What’s remarkable is the customer profile. Today, 85% of True Value customers are first-time buyers, and the average age is just 31 years. For this young generation, True Value represents not just affordability but also trust — a safe, reliable, and modern way to begin their car journey.
Conclusion
Crossing 60 lakh sales is more than a number — it’s a reflection of the trust and loyalty built by Maruti Suzuki True Value over 24 years. With stringent quality checks, warranties, a vast network, digital convenience, finance support, and customer-first services, True Value has redefined pre-owned car buying in India.
For millions, it isn’t just about getting a used car. It’s about driving home with peace of mind, transparency, and joy — values that have made True Value a benchmark in the industry.