Maruti Suzuki India Limited recently announced completing two years of a comprehensive & unique loyalty program – ‘Maruti Suzuki Rewards’. This loyalty program of Maruti is designed to provide customers with the best service with customer-centricity at its core. The benefits of this Reward program come from the purchase of additional Maruti Suzuki – cars, service, Insurance, Genuine Accessories, customer referrals, and several other association benefits
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With this reward program, Maruti Suzuki strengthens and celebrates its ever-growing relationship with customers. With a premium, reliable and benefit-driven postpurchase experience, the main goal of the reward program is to straighten emotional connections with customers. The program provides lifetime membership with maximum points validity tenure of 10 years.
The reward program is divided into four types Member, Silver, Gold, and Platinum customers earn points on all transactions they do at Maruti Suzuki sales & service network and digital platforms. The card-less loyalty program of Maruti Suzuki offers a 100% digital experience to customers where information and transaction alerts are sent digitally to the customer’s registered mobile number. The Maruti Suzuki Rewards program can be operated with Maruti Suzuki Rewards mobile app and also the Maruti Suzuki Rewards exclusive webpage, from where customers can enroll themselves in the Maruti Suzuki Rewards program.
Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, commented, “We are extremely happy and proud to celebrate the 2nd anniversary of the Maruti Suzuki Rewards Program with our family of more than 7 million Maruti Suzuki Rewards customers. This is a befitting testimony of our customer’s trust in us and our inseparable bond with them. We are overwhelmed with the response the program has received and is proud that Maruti Suzuki Rewards Program is one of India’s foremost and highly rewarding loyalty programs in the four-wheeler passenger vehicle industry where customers enjoy a wide range of exciting benefits. Maruti Suzuki Rewards program is a card-less & unique tier-based loyalty program with no penalty of tier downgrade. The program offers some of the finest benefits to our customers and we are glad to be a part of their car buying journey and all the postsales needs.”