Maruti Suzuki ARENA, one of the largest retail networks in India, recently celebrated its seventh anniversary. Established in 2017, ARENA has grown significantly, serving over 82 lakh customers across the country through its extensive network of 3,069 outlets spread across 2,596 cities.
Extensive Reach and Market Contribution
With the widest and most accessible network in the industry, Maruti Suzuki ARENA plays a key role in the company’s overall sales. In the fiscal year 2023-24, ARENA accounted for 68% of Maruti Suzuki’s total sales. The ARENA model range includes five of the top ten selling passenger vehicles in India during this period, featuring models such as the Wagon-R, Swift, Brezza, Dzire, and Ertiga.
Enhancing the Car Buying Experience
Maruti Suzuki ARENA has focused on enhancing the car buying experience by integrating technology and modern retail practices. The network is designed to meet the needs of a diverse customer base, offering a personalized experience supported by digital tools like the ARENAverse, an online car configurator, and tailored finance options through Maruti Suzuki Smart Finance (MSSF).
Catering to a Young Demographic
A significant portion of ARENA’s customer base consists of younger buyers, with 49% of its volume coming from this demographic. The vehicles offered through ARENA are equipped with modern features such as Dual Jet Dual VVT engines, Suzuki Connect, and S-CNG options, aiming to align with the preferences of tech-savvy and environmentally conscious consumers.
As Maruti Suzuki ARENA continues its journey, the focus remains on adapting to the changing needs of the market while maintaining its extensive reach and customer-centric approach. The network’s ongoing efforts aim to sustain its leadership position in the Indian automotive industry.