Quick Overview (4 Highlights)
- Moto Guzzi’s 100-year-old Mandello del Lario factory is being reimagined as a global innovation and heritage hub
- Redevelopment includes next-gen automated assembly lines, already up and running
- Greg Lynn’s visionary design blends industrial soul with modern, immersive experiences
- New museum, café, Motoplex Store & visitor zones to open by September 2026
Introduction: A Legend Is Evolving
Nestled between the serene waters of Lake Como and the dramatic peaks of northern Italy, Mandello del Lario has long been more than just a dot on the map for motorcycling purists. It’s home to Moto Guzzi, one of the most iconic motorcycle brands in the world. And now, this century-old birthplace of two-wheeled legends is getting a second wind — not by erasing the past, but by blending heritage with innovation.
Welcome to the future of Moto Guzzi — a place where metal meets memory, and where every bolt carries a story..
From History to High-Tech
For over a hundred years, the factory in Mandello has echoed with the sound of engines, ideas, and innovation. But now, it’s being transformed into a next-generation motorcycle manufacturing benchmark — a global reference point in how tradition can gracefully evolve into tomorrow.
State-of-the-art production lines are already up and running. This isn’t just a cosmetic upgrade. We’re talking about automated assembly systems and futuristic infrastructure, ensuring that the craftsmanship Moto Guzzi is known for is now backed by cutting-edge precision and efficiency.
Greg Lynn’s Vision – Industry as Art
At the center of this transformation is Greg Lynn, CEO of Piaggio Fast Forward and an architectural mind with a flair for the extraordinary. His approach isn’t about cold, futuristic minimalism. Instead, it’s about creating an environment that breathes with character — industrial design woven with emotion and legacy.
Under Lynn’s creative direction, the new Mandello site is being shaped into a place that doesn’t just function — it inspires. A place where steel beams echo with history and glass walls invite in the future.
A Home for Riders, Not Just Motorcycles
The factory’s transformation goes beyond assembly lines. It’s becoming a destination — a cultural landmark for Guzzistas and motorcycling fans from around the globe.
Here’s what’s coming:
| What’s Being Built | What It Means for Riders |
|---|---|
| Immersive Moto Guzzi Museum | A walk through 100+ years of innovation and grit |
| Motoplex Flagship Store | Shop the latest Moto Guzzi bikes and merch |
| Stylish Brand Café & Lounge | Relax, recharge, and meet fellow enthusiasts |
| Dedicated Event & Cultural Spaces | From bike launches to rider festivals |
| Tech-Powered Visitor Pathways | Experience Guzzi’s world like never before |
This will be a living, breathing storybook — one you can touch, see, hear, and ride through.
More Than Bricks and Machines
At its core, the transformation of Mandello is deeply emotional. This isn’t just about production efficiency or brand reinvention. It’s about preserving soul while embracing progress.
The short film “Made in Mandello” captures this journey beautifully — from the architectural ambition to the technological leap and, most importantly, the emotional heartbeat of a factory that means everything to generations of riders.
Conclusion: The Past Powers the Future
In an era where motorcycle brands are rapidly shifting gears to keep up with tech and trends, Moto Guzzi is doing something bolder — it’s not running away from its roots. It’s reinventing them.
As we head toward the grand reopening in September 2026, Mandello del Lario isn’t just a factory anymore. It’s becoming a living, breathing celebration of legacy, innovation, and the people who believe in both.
Because Moto Guzzi was never just about building motorcycles.
It was — and still is — about building dreams on two wheels.