Now this is something really, really innovative. Mahindra have launched the official site for their extremely highly anticipated SUV, the XUV500. The site, apart from having a three sneak peak videos of the vehicle (two locked, one unlocked) also has the car shown from the front three quarters. The only catch is, that the car is shown as still under the wraps. Now to see the car completely, you have to like the webpage from your Facebook account. After the likes reach a certain number which is specified at the three different view angles, the car will be visible. To start with, the first sneak peak lets you feast your eyes with the image of the fog lamps of this vehicle. Here’s the image.
Apart from the FB Like, you can also pre-book a test drive of the new vehicle online on the site. The best part is, you can participate in a contest which can make you own one of XUV500s. All you have to do is name a few traits that you associate with the XUV500, andwer a few simple questions and guess the price of the car.
Interestingly, each participant can keep coming back to www.mahindraXUV500.com every day to make a fresh entry, which will help significantly improve their chances of winning the Grand Prize. Up for grabs are also 20 tickets to India’s first Formula 1 Race, at the Buddh International Circuit in Greater Noida (scheduled for October 30th 2011), where the Mahindra Scorpio is the Official Intervention Vehicle.
Going to the website for the XUV500 will also allow viewers and enthusiasts a sneak peek of videos related to the global SUV, which will be released sequentially. The online contest at www.mahindraXUV500.com will also enable fans to catch a glimpse of the vehicle, ahead of the commercial launch, by unlocking different video camera angles of the ‘under wraps’ SUV, as the pre-decided threshold of ‘LIKES’ get crossed.
Speaking on this unique initiative, Mr Vivek Nayer, Senior Vice President, Automotive Division, Mahindra & Mahindra Ltd. said, “The XUV500 is a truly innovative and world class offering from Mahindra, so what better way to introduce the product to the Indian diaspora than through a truly unique contest. The ‘Guess the Price’ of the XUV500 contest is another innovation from Mahindra which allows everyone the opportunity to participate and actually win our all new XUV500. I have no doubt in my mind that winner of the ‘Guess the Price’ of the XUV500 contest will truly love this world-class, stylized and sophisticated product that incorporates the best-in class global technologies and features. ”
We really think that this a neat marketing exercise carried out by the Social Media managers at Mahindra & Mahindra. Kudos guys! So what are you waiting for? Start liking the page!
Here’s the address: MahindraXUV500.com