Fiat India launched special festive offers for its customers starting from September to October, the time during which the customers can avail the maximum benefits. Under this scheme customers can enjoy an total benefit of upto Rs. 1,30,000/- on the Linea & Rs. 75,000/- on the Punto. This scheme includes an attractive exchange benefit of upto Rs 20000/- package where in customers can actually upgrade to Fiat cars if they exchange their cars while buying new Fiat cars. In addition this scheme also ensures that all our customers get peace of mind by way of free 50 months road side assistance package along with 1st year insurance @ Re 1.
The company has also launched a new ad campaign to depict its bond with India. This is a multi media campaign with a new TV commercial to bring out the vibrancy of festivities of India & the Italianess & Technological strengths of Fiat cars in India. Here’s the video
Speaking on this Mr. Rajeev Kapoor, President & CEO, FIAT India said “With the launch of this campaign we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values deeply portraying our Indian connect. We at Fiat India hold the same values that an Indian holds. Fiat has exhilarating plans for this festival season. This is our first offering this festive season to celebrate and share the festivities with our customers.”