Mahindra Two Wheelers Ltd. (MTWL), continued to grow its presence in the Indian two wheeler segment during December 2013. The company reported sales of 19,715 units during the previous month, a growth of 252 %. Of this, domestic volume stood at 19,054 units.
The volume growth is driven primarily by the Mahindra Centuro motorcycle, which continues to receive a good response. Mahindra Two Wheelers has been steadily expanding production of the Centuro to meet rising consumer demand, while also growing its sales and service touch points to over 1000 across the country in order to make the motorcycle more accessible to buyers.
Viren Popli, Executive Vice President, Mahindra Two Wheelers said, “Mahindra Two Wheelers is closing 2013 on a high note as increasing demand for the Centuro helped to propel it into the ranks of the top 10 motorcycles in the country within just 6 months of its launch. We have also won several prestigious awards that reflect growing consumer confidence in our technological innovations, including the Bloomberg TV- Autocar 2013 – 14 Viewers’ Choice Bike of the Year award for the Centuro and the coveted Bike Maker of the Year 2013 award from DNA.”