Mahindra Two Wheelers concluded the first Mahindra Mojo Mountain Trail which was flagged off on July 24th, 2016 from Delhi. The trail later concluded on August 7th, 2016 in Chandigarh. The Mountain Trail involved Mojo owners and enthusiasts riding the motorcycle through challenging terrains in India over a period of 15 days. The participants rode approximately 3000 kms covering mountains, valleys and streams while riding through treacherous routes including the highest motorable road to reach Khardung La.
Through the ‘Mojo Tribe’, the company is providing a platform to bring together owners of the Mahindra Mojo plus and facilitate experiences with the brand through four mega trails in a calendar year – Jungle Trail, Mountain Trail, Desert Trail and Coastal Trail.
Speaking on the occasion, Mahindra Two Wheelers’ Senior General Manager, Marketing & Product Planning, Naveen Malhotra said that the Mojo stands for the joy of riding and brotherhood, with trails being at the core of the brand. He further added that the recently concluded Mountain Trail is another example of why the Mojo is the perfect companion for the modern day biker who is looking to explore new terrains.
Deepak Varde, Tribesman – Mojo Tribe and participant at the Mountain Trail said, “This was the most exciting ride of my life; the opportunity to ride in a group and the bonds that I developed with my fellow bikers was an experience of a lifetime.This trail was an ideal mix of treacherous terrains which tested my riding capability and reinforced my belief that the Mojo is an ultimate touring bike. The scenic beauty of the majestic valleys of Leh will remain etched in my memory forever. This is an experience I will strongly recommend to all my fellow bike enthusiasts and I cannot wait for the next trail to begin.”