Mahindra Trucks and Buses Limited is all geared to showcase its next generation products packed with better technology at the 2014 Auto Expo. At the very front of the company’s lineup for the 2014 Expo would be the new TRUXO 37 and TRACO 49 in the heavy commercial vehicle segment. Mahindra Trucks and Buses at Auto Expo 2014 also have the TORRO 24 Tipper, Loadking Zoom Container Truck and the Tourister Cosmo bus on display.
The TRACO 49 and TRUXO 37 will further strengthen the company’s portfolio to become a complete HCV player. In due course, the company is expected offer a more comprehensive range of world class products.
TRACO 49 tractor trailer will be available with 210 and 260 HP powerful MPOWER engines and would also feature a best-in-class cabin especially designed for longer hauls. It is specially crafted for load applications like containerized heavy duty loads, cement, steel, over-dimensional cargo, heavy machinery amongst others. The product has been designed to deliver superior fuel efficiency without compromising on power and ruggedness.
TRUXO 37, the new rigid, multi-axle truck that MTBL proposes to launch in due course, will also provide great value and better earnings to its customers through superior fuel economy and optimal power for a range of load applications.
In addition to these, the TORRO 25 Tipper will be showcased. Featuring a 9-speed transmission and bogie suspension, the Torro 25 won the HCV Cargo Carrier of the Year at the Apollo CV Awards 2014. LCV load products like Loadking ZOOM Container Truck and Tipper and the Tourister COSMO Bus, will also be on display at the Auto Expo 2014.Further, there will be an array of aggregates, cabin and drive line to showcase the superior technology behind the products of MTBL.
Mahindra Trucks and Buses Limited has sold over 1 lakh LCV trucks and buses and more than 9,000 HCV trucks in India. The company services them with a 24×7 service network of more than 1856 touch points that includes 59 3S CV dealerships, 334 authorized service points drawn from other dealers within Mahindra’s Automotive and Farm Equipment Sector’s network and nearly 1,463 roadside assistance points strategically located on important trucking routes. In addition to the above, MTBL has a spares retail network of 575 outlets.
Before the 2014 Auto Expo, the company has also reaffirm its intent on investing another Rs. 300 Crore to explore new product lines in the LCV, ICV and MCV segments besides another Rs. 200 Crore investments in strengthening current product line-up of trucks and buses including refurbishing existing LCVs
Addressing the media on the plans for Auto Expo 2014, Rajan Wadhera, Chief Executive – Technology, Product Development & Sourcing & Director and Head Mahindra Trucks and Buses Limited, said, “We are fully committed to making substantial investments in new products and upgrading our existing products in order to enhance our presence as a formidable player in the Indian Commercial Vehicle space. The Auto Expo will provide us with the opportunity to do this through our varied product displays. In addition, our plans to enter new segments like ICV and MCV besides completing and upgrading our existing range are also on a firm footing”.