Mahindra & Mahindra Ltd. announced that its recently launched All-New Thar has crossed 20,000 bookings, within a month of its launch. Given the overwhelming response to the All-New Thar, the waiting period ranges between 5 to 7 months, on select variants. The variants that have particularly surpassed all expectations are Hard Top Automatic & Manual (both in diesel and gasoline options). Keeping the unprecedented demand in mind, the company is fast-tracking the process of increasing the production capacity both at its Nasik facility and the supplier end to meet this demand and reduce the waiting period for the customers.
The delivery process commenced on 1st November with Thar #1 delivery to Aakash Minda, the online auction winner. The company has also planned mega deliveries of over 500 All-New Thars during the weekend, across the country.
Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are overwhelmed with this unprecedented response that the All-New Thar has garnered. I must admit the response has surpassed all our expectations and production capacities. Hence the wait for the All-New Thar will be longer than expected. We sincerely appreciate our customers’ patience and unwavering confidence in us.”
Mr. Nakra further added, “We had planned for a capacity of about 2,000 vehicles per month and are now getting ready to ramp it up to 3,000 by January. This would help us bring down the waiting period to a reasonable timeline.” The company has put in place a robust customer connect process to reach out to every customer individually and communicate their likely/exact delivery dates, thereby assuring them of their delivery schedule at every step of the waiting period.
Mahindra Thar – A Brief overview
Compared to the older model, the new Thar has been tweaked to appeal to a new set of buyers and also those who liked what it offered but sat on the fence as it wasn’t a practical vehicle for everybody. Mahindra has addressed that and is offering the new Thar in two variants – AX and LX. The former will be presented to the hardcore fan and will offer 16″ steel wheels with a soft top and a six-seater configuration (sideways placed rear seats), manual AC and power steering and windows, while a hardtop and front-facing rear seats can be ticked through an option pack. On the other hand, the LX comes fitted with all the bells and whistles like LED DRLs and fog lamps, eight-way adjustable driver’s seat, tyre pressure monitoring system, auto AC, 7.0-inch touchscreen and 18″ alloy wheels.
The new Thar gets an updated version of the 2.2-litre mHawk diesel engine which cranks out 130hp, 300Nm and is available with a 6-speed manual gearbox and an optional, Aisin-sourced, 6-speed torque converter. If you like petrol engines, the 2.0-litre mStallion motor is also on offer. It cranks out 150hp of power and 300 Nm (MT), 320Nm (AT) of torque. Transmission options include a 6-speed manual and a 6-speed automatic gearbox. Colours on offer are – Red Rage, Mystic Copper, Napoli Black, Aquamarine, Galaxy Grey and Rocky Beige.