Overview
- World’s First: Mahindra Thar ROXX AX7L introduces 4-channel Dolby Atmos immersive audio, a global first for SUVs.
- Premium Sound System: Features a 9-speaker Harman Kardon setup designed to deliver crystal-clear, surround sound.
- Integrated Streaming: Gaana app built directly into the infotainment system for seamless Dolby Atmos music streaming.
- Increased Production: Mahindra ramps up manufacturing to meet high demand for this innovative SUV experience.
Introduction:
There are SUVs that perform. There are SUVs that entertain. And then there’s the Mahindra Thar ROXX AX7L — the SUV that redefines both. In a revolutionary global-first move, Mahindra has partnered with Dolby Laboratories to bring 4-channel Dolby Atmos immersive audio to the rugged-yet-refined Thar ROXX. This isn’t just about louder music — it’s about transforming your cabin into a moving concert hall.
Built for adventure but now also tuned for audiophiles, the Thar ROXX merges powerful engineering with premium in-car entertainment. Backed by a Harman Kardon 9-speaker system and Gaana streaming integrated into the infotainment, this SUV is designed to satisfy your wanderlust and your playlist — at the same time.
A New Era of Automotive Sound
The Thar ROXX AX7L introduces a revolutionary 4-channel Dolby Atmos experience — a world-first for any SUV. This isn’t the typical in-car audio you’ve heard before. Dolby Atmos creates a 3D soundscape, where music moves all around you, putting you right at the heart of every beat, every note, and every moment.
This immersive experience is made possible through a finely tuned 9-speaker Harman Kardon setup, delivering clean, crisp, and dynamic audio. Whether you’re on a morning commute or a weekend mountain trail, the Thar ROXX turns every journey into an emotional, immersive soundtrack.
Stream Smarter with Gaana Integration
In a world where convenience matters as much as performance, Mahindra’s integration of Gaana directly into the infotainment system is a game-changer. With Dolby Atmos music now available through Gaana, users no longer need to fumble with Bluetooth or apps on their phones. Just tap, stream, and drive — with your music sounding better than ever.
Whether it’s a soulful ghazal or a bass-heavy road trip anthem, the Thar ROXX ensures your tunes are always studio-quality and spatially optimized.
A Collaboration Built on Innovation
This leap in SUV audio is a result of Mahindra’s commitment to pushing the envelope — and Dolby’s passion for redefining the entertainment experience.
“With Dolby Atmos in Thar ROXX AX7L, we’re transforming the cabin into a personalised concert hall,” shared Karan Grover, Senior Director at Dolby.
Velusamy R, President – Automotive Technology at Mahindra, echoed the sentiment: “The Thar ROXX is more than a capable SUV — it’s a sensorial experience.”
Their shared vision has resulted in a product that caters not only to the adventurer but also to the tech-savvy, digitally connected Indian customer.
High Demand Meets Fast Production
The response? Overwhelming. With interest pouring in from across the country, Mahindra has already ramped up production of the Thar ROXX AX7L. So, if you’re eager to experience this groundbreaking audio journey, the good news is — you won’t have to wait long.
Mahindra Thar ROXX Dolby Atmos Key Features
| Feature | Details |
|---|---|
| Audio Technology | Dolby Atmos, 4-channel immersive audio |
| Speaker Setup | 9-speaker Harman Kardon premium system |
| Streaming Integration | Gaana app built into infotainment |
| Variant | Available exclusively in AX7L |
| Unique First | World’s first SUV with 4-channel Dolby Atmos |
| Production Status | Increased capacity to meet strong demand |
Conclusion:
The Mahindra Thar ROXX AX7L isn’t just pushing the boundaries of performance — it’s shattering expectations in how we think about sound on the road. With its groundbreaking Dolby Atmos 4-channel immersive audio, this SUV turns every trip into a musical journey, blending rugged adventure with next-level digital sophistication.
Whether you’re powering through off-road terrains or gliding through city traffic, the Thar ROXX ensures that every moment behind the wheel is accompanied by an unparalleled sound experience. Add to that the convenience of built-in Gaana streaming and a 9-speaker Harman Kardon system, and you have a vehicle that doesn’t just move — it moves you.
For the modern Indian who wants it all — power, presence, and performance with a pulse-pounding soundtrack — the Thar ROXX AX7L isn’t just an SUV. It’s an orchestra on wheels.