Mahindra Reva today announced the launch of its new ‘Ask’ Movement marketing campaign for the e20. The movement is based on the idea that real progress happens when people ask the right questions and then seek the appropriate answers. The motto of this campaign is: ‘Think, and you will ask. Ask, and you will Rise’.
Speaking on the launch of the movement, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra, challenging conventional thinking in everything we do is a way of life. We have always encouraged people to ask questions because we believe that our ability to innovate and develop superior products and services is related to the questions we are asked – by our customers and our own employees. With the Ask movement, we hope to encourage people to constantly think of the questions that really matter and actually voice them, thereby paving the way for the creation of a better world.”
Commenting on the rationale behind the movement, Chetan Maini, Founder and Chief of Strategy & Technology, Mahindra Reva Electric Vehicles Pvt. Ltd, said, “Each human being has this innate curiosity and desire to drive positive change. At Mahindra Reva, asking questions is an intrinsic part of what we do. We have relentlessly questioned ourselves on what we can do to redefine the Future of Mobility in the years to come. The Mahindra e2o electric vehicle is our first significant step in this direction.”
Mahindra Reva would then funnel these questions down to issues relating to mobility and related topics and form interest groups that would seek to provide answers to these issues. In this manner, Mahindra Reva hopes to play the role of an incubator of ideas related to the future of mobility.
Steps to participate
Go to www.mahindrae2o.com and login with your Facebook ID
Ask a socially relevant question
Promote your question (by sharing with your friends on Facebook, making a video, etc)
Person with the most number of socially relevant questions wins an e2o.