Mahindra has launched the first of its kind ‘Bring the Showroom Home’ digital experience concept for its customers. The company has created a platform where a user can have a 360 degree Virtual Showroom experience in the comfort of his home. The initiative is a part of the a series of initiatives under Mahindra’s Digital Transformation Strategy. Using the new platform, the user can experience a product visually in its entirety. Not only this, any Mahindra model or variant can viewed or customized with available options, with the buyers’ families also collaborating and contributing in the decision making process.
The new ‘Bring the Showroom Home’ platform will boast of three salient features: Virtual showroom, Self-explore and Make my SUV. Here’s how it’ll work
Pre-Purchase Stage:
Dealer Stock Availability: The user gets complete transparency of the stock at dealerships in his vicinity. In case a stock is not currently available, the user can view the estimated next availability date for the selected stock at a particular dealership of his/her choice.
Collaborative Exploration (CE): Co-create your SUV with friends/family online
Talk to Our Expert (TTE): Connect with a Mahindra expert either through chat, audio call or video call.
Compare Cars: Compare your prospective Mahindra SUV with other market leading SUVs. A key feature of the platform is photo compare which is not available on other platforms.
Finance & Insurance: The user gets to browse several finance and insurance options offered by leading banks and insurers. Basis their selection, they can request a quote from the bank or insurer.
Test Drive – Anytime, Anywhere: The user has the option to browse available slots online and block a slot for test drive. He can also track the TD vehicle coming to his location through google maps.
Book Your Customized SUV Online: The user can book an SUV online and also add accessories available for the selected variant. He also has the option of selecting a vehicle model, variant, colour as well as view prices and available offers/schemes online.
For the next phase Mahindra plans to include on-road price, online order tracking, deal maker and several other features.
Purchase Stage:
Mahindra has redefined automotive retail through multiple tie ups with key auto portals for sales of its automotive products, thereby providing customers with the convenience to book their vehicles anytime, anywhere.
Under the digital initiatives for enabling sales, Mahindra has also installed tablets and kiosks across most of its dealer network. Meant to assist customers in making suitable buying decisions, these gadgets offer realistic visual depictions of Mahindra vehicles, with various options related to accessories, colours etc.
Post Purchase Stage:
Convenient Service Booking: Convenient service booking facility from anywhere as per required date and time slot (Like Book My Show), with a facility of creating own e-jobcard and get cost estimate (for scheduled services)
Smart Notifications: Service reminders and RSA/extended warranty/PUC/Insurance renewal reminders
Instant Chat: chat with our executives to address customer’s queries
SOS: SOS button for raising assistance request with location capturing facility
RM Video Call: Video call with the relationship manager to get updates on vehicle service and other queries (Available for XUV & Rexton)
Online Payment: Online payment facility with all credit/debit card and wallets
In the next phase of WYH, Mahindra will introduce Driver tracking, Breakdown Van Tracking and Vehicle tracking in workshop and many differentiating features. We aim to redefine the future of auto retail by providing transparency, convenience and a personalized experience to our customers with our integrated digital offerings across the consumer lifecycle journey.