Four-Point Overview
- Flexible EMIs through Smart Ownership Plan – Lower barriers for aspiring luxury buyers.
- Assured Buyback & Guaranteed Future Value – Confidence in resale, no surprises at the end.
- Upgrade Every 3–5 Years – Stay ahead with the latest Lexus innovations.
- 8-Year Warranty & Service Packages – Unmatched peace of mind with Lexus Promise.
Introduction
Owning a luxury car has never been just about driving — it’s about enjoying an experience. Yet for many buyers, the dream feels distant due to high costs, uncertain resale, and long-term commitments. Lexus India is changing that.
On 27th August 2025 in Bangalore, the brand introduced its Smart Ownership Plan under the Lexus Promise, making luxury both accessible and flexible. With easy EMIs, assured buyback, guaranteed future value, upgrade options every 3–5 years, and India’s first 8-year luxury warranty, Lexus is reimagining ownership to deliver not just cars, but peace of mind, convenience, and care.
Making Luxury Accessible with Easy EMIs
The Smart Ownership Plan starts with something simple yet powerful: flexibility. By offering customers the chance to own a Lexus through easy monthly EMIs, the brand is opening its doors to a wider set of aspirational buyers. Instead of being weighed down by heavy upfront costs, guests can now enjoy premium Lexus cars in a way that feels financially lighter and smarter.
This move is about more than just selling cars — it’s about making luxury ownership attainable and stress-free, without compromising on quality or prestige.
Omotenashi at the Heart of Lexus Promise
What makes this plan special is that it’s not just a finance scheme — it’s built around the Lexus Promise, which embodies the Japanese philosophy of Omotenashi (thoughtful hospitality and anticipating customer needs).
Hikaru Ikeuchi, President of Lexus India, highlighted this vision by saying:
“The Smart Ownership Plan under the Lexus Promise reflects our strong commitment to Indian guests. It goes beyond luxury to deliver convenience, peace of mind, and financial flexibility — things modern buyers truly value.”
In short, Lexus is saying: we don’t just sell you a car; we look after you as a guest at every step.
Assured Buyback & Guaranteed Future Value (GFV)
One of the biggest worries luxury car buyers face is resale value. Lexus tackles this head-on with its Assured Buyback program. Here’s how it works:
- At the end of the plan, guests can return the car with no further obligations.
- They can keep the car by paying the pre-agreed Guaranteed Future Value (GFV).
- Or they can upgrade to a brand-new Lexus, with the latest design, tech, and safety features.
Because the GFV is locked upfront, there are no shocks about depreciation or last-minute bargaining when selling the car. Currently, this program covers the ES, NX, and RX models, giving buyers solid options across the Lexus portfolio.
Driving Fresh Every 3–5 Years
Today’s luxury car buyers want more than just a premium drive — they want to stay ahead of the curve. That’s exactly what the Lexus Smart Ownership Plan delivers. By allowing guests to upgrade to a brand-new Lexus every 3–5 years, it ensures they always experience the latest in style, performance, safety, and technology.
It’s less about owning a car for life and more about keeping pace with innovation. With this plan, customers can step into a fresh Lexus regularly, without the stress of resale value or outdated features — a truly future-ready way to enjoy luxury.
Industry-First 8-Year Warranty
To make ownership even more worry-free, Lexus India has also introduced an 8-year / 160,000 km warranty, effective from June 1, 2024. This is a first in India’s luxury car market and shows how confident Lexus is in the reliability of its vehicles.
For buyers, it translates into unmatched reassurance — knowing that for nearly a decade, Lexus has your back.
Lexus Luxury Care: Service on Your Terms
Adding another thoughtful layer, Lexus has launched Lexus Luxury Care service packages. Available in three tailored options — Comfort, Relax, and Premiere — these packages are offered across three durations:
- 3 years / 60,000 km
- 5 years / 100,000 km
- 8 years / 160,000 km
This lets customers choose the plan that best matches their driving style and lifestyle. Whether you’re a city commuter or a long-distance traveler, Lexus ensures maintenance is predictable, flexible, and designed to delight.
Conclusion
of luxury ownership. With a mix of financial ease, flexibility, assured future value, upgrade options, long-term warranty, and tailored service, Lexus makes premium mobility both accessible and future-ready.
Since its entry into India in 2017, Lexus has stood for refined craftsmanship and hospitality. The new plan, introduced under the Lexus Promise, carries that philosophy forward — offering customers not just a vehicle, but an ownership journey built on confidence, innovation, and a luxury experience that feels genuinely personal.