Lexus announced the opening of its fourth showroom in the country, located in Bengaluru. Lexus Guest Experience Centers (GECs), as the company calls them, are open in New Delhi, Gurgaon, Mumbai, and now in Bengaluru. The showroom is located at Residency Road, Lavelle. The Lexus GECs in New Delhi and Gurgaon were inaugurated on 25th March 2017. The Mumbai center was opened on 28th March 2017.
The showrooms have been designed in line with Lexus’ value of Omotenashi, which is about providing the best hospitality, anchored in anticipation and a commitment to meeting the needs of the customer. All of the showrooms have been designed to allow guests to experience Lexus vehicles as well as the Lexus lifestyle.
The Lexus brand made its debut in India on March 24th, 2017. The models available in India are the ES 300h, RX 450h and LX 450d. Apart from the GECs, after sales facilities are provided by the company in Chandigarh, Hyderabad, Chennai and Kochi.
Speaking on the occasion, Akitoshi Takemura, Senior Vice President, Lexus India, said, “Lexus invites India to experience brand’s passion through our vehicles and discover a guest experience that is uniquely Lexus at any of the Lexus Guest Experience Centers. The best part is that no two Lexus Guest Experience Centers are the same. Each center is uniquely designed to suit local tastes and provide an exclusive experience to our guests. Core to the ownership experience is the relationship with Lexus, which begins the moment a guest steps into one of centers – and lasts a lifetime.”