Land Rover and iCandy launch All-Terrain pushchair for adventurous parents

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For adventurous parents who like to foster their babies to grow up just like them, Land Rover and iCandy have launched the Peach All-Terrain Special Edition pushchair. A tribute to Land Rover’s ability on all surfaces and all terrains, the iCandy for Land Rover Peach All-Terrain Special Edition is the first pushchair launched at the Frankfurt Motor Show. It will be available in stores and online from iCandy and Jaguar Land Rover starting spring 2018 at an expected price of around £1500!

The first four-wheeled iCandy All-Terrain pushchair incorporates the instantly recognisable styles and functionality of both a Land Rover 4×4 and an iCandy pushchair. It incorporates Land Rover design cues as well as go-anywhere ability. The iconic Land Rover grille pattern features in the hood fabric, creating an eye-catching style statement, while fine seat stitching reflects that found in Land Rover models. A one-of-a-kind ruck sack slides gracefully into the generous pushchair basket, offering extra practicality for adventurous guardians.

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Lindsay Weaver, Merchandising and Licensing director for Jaguar Land Rover said: “We are excited to be collaborating with such a great British brand. A perfect combination of design and functionality, the striking iCandy for Land Rover Special Edition pushchair will offer a unique opportunity to experience the essence of the Land Rover brand at first hand; both in terms of functionality and style”.

Bradley Appel, Joint CEO for iCandy said: “The opportunity for iCandy to work alongside Land Rover is one that represents a natural fit for both British brands. The iCandy for Land Rover Peach All-Terrain is a true labour of love between both iconic brands with 154 years combined manufacturing and design pedigree. Every aspect of the pushchair has been meticulously considered, with the attention to detail astounding, and the smooth all terrain ride unlike anything currently on the market. Becoming the first nursery brand to launch a pushchair at the Frankfurt Motor Show is a great honour, and we are sure parents will love the adventure potential of this exciting collaborative partnership.”

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