Jawa Yezdi Motorcycles has announced a new partnership with the DUPR India Masters Pickleball Tournament, a high-profile event on Delhi’s sporting calendar and a key stop in global pickleball rankings. This collaboration represents Jawa Yezdi’s commitment to fostering India’s growing subcultures and supporting community-oriented passions, from sports to music and street culture.
Jawa Yezdi Joins Forces with DUPR India Masters
The DUPR India Masters, held at Delhi’s Jawaharlal Nehru Stadium, will bring together pickleball enthusiasts worldwide. Recognizing the shared community spirit that pickleball and motorcycling foster, Jawa Yezdi has committed its Kommuniti of riders to participate in event activities, blending the energy of both pursuits.
Supporting Subcultures and Diverse Passions
Jawa Yezdi’s involvement in pickleball aligns with its history of promoting subcultures and niche communities in India. The brand has actively supported events like the International Surfing Festival, Covelong Classic, and All You Can Street, India’s biggest festival for street fashion, sneakers, and music. Jawa Yezdi has also partnered with musical events like iRock and the Mahindra Blues Festival, underscoring its commitment to India’s evolving creative and adventure landscapes.
A Commitment to India’s Growing Subcultures
With this partnership, Jawa Yezdi demonstrates its commitment to communities rooted in shared interests and passions. The DUPR India Masters highlights the convergence of motorcycling and pickleball, offering attendees a unique experience that celebrates sport, adventure, and community spirit. Classic Legends Pvt. Ltd., the parent company, continues to revive iconic brands like Jawa, Yezdi, and BSA, enriching India’s retro-classic market with new opportunities for enthusiasts.