J.D. Power Asia Pacific has launched its new website that offers insights on the automotive market in India. The website, www.jdpower.co.in, provides two dedicated destinations designed for easy navigation. Both consumers and automakers are able to view their respective Web pages to gain expert insights and unbiased information on the auto industry in India.
For Consumers in India
The new website features Power Circle Ratings which provide a quick and easy guide to the ranking performance of automotive brands included in J.D. Power Asia Pacific studies. For many years, consumers around the w orld have relied on Pow er Circle Ratings to help them make informed product and purchase decisions. All ratings are based on the evaluations of those w ho ow n the vehicle being assessed or w ho have had their vehicle serviced, and not on the opinions or preferences of J.D. Power Asia Pacific or its analysts.
“As the conduit of the Voice of the Customer, J.D. Power is grateful for the feedback from millions of consumers who participate each year in our surveys,” said Mohit Arora, executive director at J.D. Power Asia Pacific. “We are pleased to offer the ratings in return, w hich empower them as well as other consumers in
their vehicle purchase decision-making process.”
Consumers can also access the News/ Blo g page on the w ebsite for J.D. Power’s perspectives on the latest trends and topics influencing the automotive industry.
For Automak ers in India
For automakers, the w ebsite offers a dedicated destination that provides consumer insights and study findings from J.D. Power Asia Pacific. The w ebsite offers automakers in India an independent source of information that allow s them to compare their performance in the various measures included in J.D. Pow er studies with the performance of competitors.
“Over the years, J.D. Power has been transmitting Voice of the Customer insights to automakers to facilitate improvements in vehicle quality and service standards,” said Arora. “Valuable insights about consumer expectations and preferences are essential for the automotive industry to keep abreast w ith changes in consumer behavior and to better meet their expectations.”
Arora notes that India has quickly emerged as an attractive but highly competitive market in the global auto industry. “To stay ahead of competition, automotive manufacturers must make consistent efforts in improving on all stages of the vehicle life cycle, from product planning to customer loyalty and retention,” said Arora.
According to LMC Automotive, J.D. Pow er’s automotive forecasting alliance partner, light-vehicle sales in India are expected to increase to 3.56 million units in 2013, a 9 percent increase from 2012. This growth rate is likely to reach nearly 9.87 million units in 2020.
“Being attuned to the Voice of the Customer may w ell position automakers to achieve a larger share of sales,”