Global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines, Isuzu Motors India Private Limited, inaugurated its first dealership in Noida with an aim to strengthen its presence in the largest consumer base of the country. Fahrenheit Isuzu is Isuzu’s first dealership outlet in Uttar Pradesh (U.P.). This outlet will give customers access to Isuzu’s sports utility vehicle- MU-7 and its pickup trucks range- D-Max. Located in Sector 63, the dealership facility spans an area of 14,000 sq. ft. enabling Isuzu to cater to a prospective market across western UP and NCR.
Speaking on the occasion, Takashi Kikuchi, Managing Director, Isuzu Motors India, said, “I am delighted to inaugurate our first dealership of Uttar Pradesh in Noida. This development marks our entry into the third largest economy of India which contributes to approximately 15% of the total automobile sales in the country. UP is a key market in Isuzu’s growth strategy for India and we are hopeful that the launch of this dealership will help us further strengthen our position.”
Shigeru Wakabayashi, Deputy Managing Director, Isuzu Motors India, added, “Uttar Pradesh is a hub of diverse commercial activities including a prosperous agricultural hub in western UP making it an exciting market for Isuzu. We are extremely happy to open our first dealership outlet of UP. This dealership will not only help Isuzu Motors enter the potential markets of Uttar Pradesh but also give access to the other parts of NCR.”
Isuzu plans to open 60 outlets across India by end of 2015-16. To strengthen its reach in North India, Isuzu plans to open outlets in Gurgaon, Jaipur and Punjab by March 2015. Prior to this, Isuzu has already established presence across seven states in India including Delhi, Maharashtra, Tamil Nadu, Kerala, Andhra Pradesh, Telengana and Karnataka with dealerships in Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati and Cochin.
The MU-7 is priced at Rs. 19.99 lakh onwards (ex-showroom Noida) and the D-MAX range is priced from Rs.6.13 lakh onwards (ex-showroom Noida).
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