Pointer Overview:
- TVS Jupiter 110 crowned India’s most awarded scooter of 2025.
- First Indian scooter brand to launch a fully AI-generated TV commercial.
- Ad premieres during IPL 2025, reaching millions of viewers.
- Brings nostalgic newspaper ads to life using next-gen AI animation.
Introduction:
For over a decade, the TVS Jupiter has earned the trust of Indian families, office-goers, and everyday riders. In 2025, it’s not just delivering on performance — it’s rewriting history. TVS Motor Company is celebrating Jupiter 110’s incredible milestone as India’s most awarded scooter with a bold and refreshing campaign — a first-of-its-kind, fully AI-generated TV commercial that premiered during the country’s most-watched sporting spectacle, the IPL 2025.
A Campaign Powered by Technology and Emotion
Unlike typical product ads, this new campaign doesn’t rely on flashy graphics or celebrity faces. Instead, it taps into the scooter’s legacy of trust and reliability, bringing animated characters from Jupiter’s old newspaper ads to life through AI.
Imagine a newspaper ad from a decade ago — familiar characters and visual cues that once sat silently on paper now dancing, talking, and celebrating in full motion on your TV screen. It’s storytelling, but reimagined through the lens of futuristic tech.
Aniruddha Haldar, Senior Vice President of TVS Motor Company, summed it up beautifully:
“TVS Jupiter is a symbol of modern India — rooted in trust, driven by innovation. Launching our first all-AI campaign during the IPL reflects that evolution and our commitment to keeping our stories meaningful, personal, and future-ready.”
Why TVS Jupiter 110 Deserves the Applause
| Strength | Why It Stands Out |
|---|---|
| Award-Winning Legacy | Recognized across auto awards for reliability, design & value. |
| Everyday Practicality | Great mileage, ample storage, and smooth city handling. |
| Trusted by Millions | 2nd most sold scooter in India over the past 5 years. |
| First in Innovation | Pioneered India’s first all-AI TVC in the scooter category. |
A Spot in IPL 2025 – and in Hearts
Premiering the AI campaign during IPL 2025 wasn’t just smart marketing — it was a celebration of how deeply Indian households connect with both cricket and the Jupiter. The animation, crafted by Perfect Ten Films under director Muni Agarwal, infused fun, legacy, and futuristic vibes into a single, memorable visual journey.
Conclusion:
This isn’t just a celebration of awards. It’s a moment where technology, trust, and creativity intersect. With the Jupiter 110, TVS Motor has done more than launch a new ad — it’s set a new bar for what brand storytelling in India can look like. By letting AI breathe life into nostalgia, and pairing it with national pride (IPL), TVS reminds us why Jupiter remains not just a scooter, but a trusted companion for millions — now more than ever, in style and spirit.