Hyundai Pride of India campaign for Central/State govt employees

Added in: Hyundai

Being a government employee has its own benefits. Government quarters, decent pay, special travelling benefits to certain class of employees.

The latest addition to list of benefits is Hyundai Pride of India scheme. Hyundai Motor India Ltd announced its exclusive scheme – Pride of India especially designed for India’s Central/State government employees. This step comes in from the Korean manufacturer to recognize valuable contribution of government employees towards nation’s growth. Government employees will be entitled to an additional benefit upto Rs. 30,000 depending upon various models.


The nationwide Pride of India campaign has started from June 2014. Under the scheme, Hyundai Motor India will offer special discounts to all Central and State Government, PSUs & Public Sector Banks employees. Through this scheme, Hyundai will encourage purchase intentions of government employees and provide support by making cars more affordable.

Expressing his views on the campaign, Mr. Rakesh Srivastava, Sr. Vice President – Sales & Marketing, HMIL, said, “We are delighted to launch a special initiative Pride of India to build a strong relationship with India’s valuable government employees. Through this scheme, we want more beneficiaries to avail the scheme and become a part of Hyundai family. I am sure this initiative will help us to further strengthen our relations with Indian customers.”

What do you think of Hyundai’s new strategy to woo more customers? Share your thoughts through comments below.

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  • Anonymous says:

    Good initive by hyundai motors.. definitely govt employees will take benefits from this pride of india compaign